DEERFIELD, Ill., March 5, 2014 /PRNewswire/ -- Every minute counts when disaster strikes. That's why the Mondelez International Foundation today announced a two-year, $2 million pledge to help leading global disaster relief organizations more quickly deliver humanitarian aid to people in need. The Foundation has chosen two partners – the International Federation of Red Cross and Red Crescent Societies (IFRC) and the American Red Cross – to respond to both international and domestic natural disasters. The IFRC represents 189-member National Red Cross and Red Crescent Societies, including the American Red Cross, empowered by a network of more than 17 million volunteers worldwide.
"Our commitment of resources in advance of a disaster streamlines how we respond so we can assist those in need even faster," said Nicole Robinson, President of the Mondelez International Foundation and Senior Director Corporate Community Involvement. "Today's pledge deepens our long-standing partnership with the American Red Cross and IFRC in times of disaster and is one of the many ways we play our part in protecting the well-being of people and our planet."
By participating in the IFRC's Disaster Relief Emergency Fund and the American Red Cross Annual Disaster Giving Program, the Mondelez International Foundation is helping provide a reliable funding base for immediate response when disaster strikes, rather than arranging grants after the fact. The pledge more than doubles the Foundation's up-front giving for humanitarian aid to $1 million annually.
"As the world's largest volunteer-based humanitarian network, we are committed to meeting the needs and improving the lives of vulnerable people around the world," said Walter Cotte, Under Secretary General, Programme Services, International Federation of Red Cross and Red Crescent Societies. "We are grateful for the generosity of the Mondelez International Foundation and look forward to how their support will help us respond to disasters and health emergencies across the globe."As one of the largest National Red Cross Societies, the American Red Cross is frequently called to assist with international disasters in additional to their domestic support.