MIDDLETON, Wis., March 5, 2014 /PRNewswire/ -- Spectrum Brands Holdings, Inc. (NYSE: SPB) will showcase new product launches featuring advanced technologies and key innovations from Black + Decker™, George Foreman® and Remington® at the 2014 International Home + Housewares Show. During the show, Black + Decker™ Home Appliances, the #1 brand in small kitchen appliances*, will unveil a new brand identity that reflects its developing brand personality. Show attendees can visit the Spectrum booth # L11331 Lakeside to see all the exciting product developments from March 15-18 at the McCormick Place Exposition Center in Chicago.
Black + Decker™, one of the most trusted brands for over 100 years, will bring a fresh look to this year's show revealing advances across all categories; coffee makers, food preparation, cooking and garment care. The new brand identity will build on the brand's heritage of delivering honest, intuitive, and thoughtful products that empower consumers to transform their house into a home. Over the next two years, a new corporate logo will appear across all consumer touch points, including websites, social sites and printed materials including packaging.
The Black + Decker™ brand will be launching a series of new and innovative products. Built around consumers' desire for a great tasting, hot cup of coffee, the new EvenStream™ Showerhead Technology will provide faster to optimal brew temperature for a richer extraction. Also debuting will be the new FusionBlade™ blenders, providing enhanced blending that creates smoother smoothies, velvet-like purees and protein-packed power drinks.
George Foreman® will continue to elevate marketing efforts with the tagline "lose the fat, not the taste" showcasing new grill models featuring the brand's patented fat-removing design. The new 5-Minute Burger™ Grill toasts buns and cooks burgers at the same time in less than five minutes. Furthermore, the innovative EVOLVE™ Digital Searing Ceramic Grill has advanced ceramic plates with the highest temperature available for an indoor grill.