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Dangdang And Yhd.com Form Strategic Partnership, Launch Flagship Channels On Each Other's Sites

BEIJING, March 5, 2014 /PRNewswire/ -- E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced that it has entered into a strategic partnership with Yhd.com, whereby each company launches a flagship channel on the other's platform. Yhd.com is a leading business- to-consumer e-commerce platform for food, beverages and imported food products in China and is majority owned by Wal-Mart Stores, Inc.

Pursuant to the partnership, Dangdang opens a bookstore on Yhd.com, making its books and media merchandise available to Yhd.com's customers, while Yhd.com opens a supermarket on the Dangdang marketplace. Both of these new stores offer the same products, pricing, logistics and customer service available on each company's own official website. 

Ms. Peggy Yu Yu, Dangdang's Executive Chairwoman, commented, "By partnering with Yhd.com, our customers now have access to a broader selection of grocery and food items from one of China's leading online grocery stores. At the same time, Yhd.com can now provide its customers an extensive selection of books and media products from Dangdang, a name they know and trust. Utilizing strong category advantage is a meaningful way for both companies to enrich selection to their respective customers."

About Dangdang

E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG) is a leading business-to-consumer e-commerce company in China. On its website dangdang.com, the Company offers books and media products as well as selected general merchandise products including fashion and apparel, baby, children and maternity and home and lifestyle products. It also operates the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by the Company. Dangdang is transforming itself into an integrated online shopping mall targeting mid- to high-end customers. Dangdang's nationwide fulfillment and delivery capabilities, high-quality customer service support and scalable technology infrastructure enable it to provide a compelling online shopping experience to customers. For more information, please visit ir.dangdang.com.

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