March 4, 2014
Microsoft Corp. (Nasdaq "MSFT") on Tuesday opened its sold-out Microsoft Dynamics Convergence 2014 conference with a keynote address from
, executive vice president, Microsoft Business Solutions. The event offers attendees hundreds of sessions showcasing new innovations the company will deliver in the coming months that will help businesses succeed in a customer-centric world.
In his keynote featuring Microsoft Dynamics customers Chobani Inc., City Harvest Inc., Delta Air Lines, Lotus F1 Team, New Belgium Brewery Co. and Weight Watchers International Inc., Tatarinov called on businesses to change their approach and adopt a customer-centric view to enable them to deliver meaningful customer interactions. In this era of the customer, he underscored the importance of technology combined with cultural changes in the organization as critical for businesses to gain insight into their customers' needs and deliver experiences that help build lasting relationships.
To help businesses deliver amazing customer experiences, Microsoft unveiled a comprehensive set of new capabilities across its business solutions portfolio. The additions will allow organizations to take advantage of cloud services, run agile operations that exceed customer needs, and help engage them on their terms across the Web, social, apps and mobile fronts to help fuel growth.
"Technology has changed the social fabric, transforming how we engage, connect and interact with one another," Tatarinov said. "In this era of the customer, experience is the new currency. Microsoft is best positioned to help businesses deliver amazing experiences for people at work and on the go."
Business applications through devices and services
At the event, the company showcased Microsoft Dynamics AX 2012 R3 (expected to be available
May 1, 2014
), its ERP solution for enterprises. This update introduces a new end-to-end apps and services framework, allowing businesses to develop and distribute modern apps for specific scenarios and mobile devices that can easily and securely connect with Microsoft Dynamics AX. Adding to the growing number
of mobile apps
, the company announced a new app for shop floor operators that lets them report on production jobs with touch-enabled Windows devices. Customers and partners can learn about Microsoft Dynamics AX's apps and mobile capabilities at
To rapidly serve more customers in new segments and emerging markets, Microsoft Dynamics AX 2012 R3 adds support for deployment on Windows Azure via infrastructure as a service. This capability delivers high availability of data and disaster recovery data, as critical business data is stored in the cloud and can be retrieved by businesses virtually anytime, anywhere. Pre-configured environments are also available on Windows Azure for businesses to speed deployment, and significantly reduce time to value from Microsoft Dynamics AX 2012 R3, for demonstration, development, testing and production usage.