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The Jimmy Dean® Brand Celebrates National Nutrition Month With Launch Of New Better-For-You Fully Cooked Delights™ Chicken Sausage Offerings

Timed to March’s celebration of National Nutrition Month, the Jimmy Dean ® brand ( www.jimmydean.com), America’s favorite traditional breakfast sausage brand *, announced today the introduction of the first fully cooked links and patties from the Delights by Jimmy Dean™ product line. Joining the better-for-you portfolio are four new flavor-packed chicken sausage varieties, Applewood Smoke Chicken Sausage Links and Patties, Chorizo Chicken Sausage Links, and Maple & Brown Sugar Chicken Sausage Patties.

The new Delights by Jimmy Dean Fully Cooked Chicken Sausage Links and Patties help meet the needs of consumers seeking out better-for-you breakfast options with protein to start the day. Made with 100 percent chicken sausage and containing 10 grams of protein and less than 130 calories per serving, the new links and patties offer a better-for-you option that’s both convenient and tasty. The perfect option to enjoy alongside eggs or on a sandwich, the new fully cooked links and patties are ready in minutes, either heated in the microwave or the skillet, providing easy preparation and clean-up that’s ideal for busy mornings.

“Just in time for National Nutrition Month, our new fully cooked Delights by Jimmy Dean Chicken Sausage Links and Patties offer a simple, hassle-free way for the whole family to enjoy a tasty and balanced breakfast with protein,” said Colleen Hall, Innovation Manager, Jimmy Dean Brand. “With great-tasting varieties like Applewood Smoke, Chorizo, and Maple & Brown Sugar, consumers can feel good about treating themselves to bold flavors while being mindful of calories.”

The new items are available in the refrigerated meat section of grocery stores nationwide and retail for $4.79 each. For more information on the complete Jimmy Dean brand product portfolio, visit www.jimmydean.com.

*Share of Breakfast Sausage and Frozen Protein Breakfast Categories, number one in Dollar Sales and Volume Sales data per IRI Multi-Outlet52 weeks ending February 2, 2014

About The Jimmy Dean Brand

The Jimmy Dean brand is America’s favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best. The Jimmy Dean brand is also a proud partner of Share Our Strength’s No Kid Hungry ® campaign, a national nonprofit working to put an end to childhood hunger in America.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in branded, convenient foods. The company generated approximately $4 billion in annual sales in fiscal 2013, has more than 9,000 employees, and is based in Chicago. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells, Gallo Salame and Golden Island premium jerky. For more information on the company, please visit www.hillshirebrands.com.

Copyright Business Wire 2010

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