March 4, 2014
/PRNewswire/ -- More than one in five of all children
and more than one in four Latino children
in this country may not know where their next meal is coming from. ConAgra Foods and P&G are building a community of people to make a difference and help donate up to 7 million meals in 2014 through the Child Hunger Ends Here program. Look for the red pushpin and locate the code found on specially marked ConAgra Foods and P&G products. For each 8-digit code entered at
from March through
, ConAgra Foods or P&G, respectively, will donate the monetary equivalent of one meal to
, the leading domestic hunger-relief organization.
The 2014 Child Hunger Ends Here campaign is supported by
, who will lend his voice to spread awareness for child hunger while asking consumers to take action by entering a code found on participating ConAgra Foods and P&G products. In his new hit single, "Invisible," Hayes brings visibility to the nearly 16 million children who are living in food insecure households in
the United States
For every download of "Invisible" on iTunes, Child Hunger Ends Here will donate the monetary equivalent of one meal to Feeding America, up to 1 million meals
. As a presenting sponsor of Hayes' "We're Not Invisible" tour, kicking off
, Child Hunger Ends Here will be activating efforts across the country encouraging consumers to take action in the fight against child hunger. The campaign will also be supported with retail promotions, national TV integrations and a social media campaign.
"I'm proud to partner with ConAgra Foods' Child Hunger Ends Here program to share the message of hope in the fight against child hunger," says Hayes. "My new single 'Invisible' speaks to anyone who has ever felt outcast, alone, or invisible, including children who suffer from food insecurity. Hungry kids are in our schools, our neighborhoods and even right next door."