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Orbitz Survey Shows That Families Are Looking For Ways To Connect With Quality Time Activities This Spring Break

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CHICAGO, March 4, 2014 (GLOBE NEWSWIRE) -- With parents feeling the tug to stay connected to the office and kids sporting permanent ear buds and glued to music, movies or games, Orbitz is encouraging families to be proactive this Spring Break and book experiential activities that the whole family can do together to supplement the traditional time spent lounging by the pool or shopping in the city. And based on the results of a recent consumer survey about Spring Break travel preferences, it appears families are looking for such opportunities.

As much of the country thinks about unthawing from the coldest winter in recent memory and finalizes Spring Break travel plans, the Orbitz Insider Index identified several categories of activities families would prefer to experience together to enrich their overall holiday, provide for quality family time, and get the most of their travel experience.  Experts think that is a good idea.

"Over the past 15 years, the advent of new communication technologies has caused a decline in "real" connections within families. When we are on vacation it is easy for us to trick ourselves into thinking we are connecting with family and friends because we have gotten on an airplane, checked into a hotel and are sharing a physical space," said Dr. Jeanine Turner, Associate Professor of Communication, Culture and Technology at Georgetown University. "Vacations can be a wonderful way to unplug and connect, but the critical thing is to share an activity together that creates a memory of experiences."

Dr. Turner isn't alone in her assessment. Orbitz surveyed spring travelers to learn what attractions were the biggest draw when on a family vacation if budget was not a factor:  

Top Family Activity Categories for Spring Break 1
Activity Percentage of Response
Aquatic Activity (i.e. swim with dolphins) 36%
Cultural Activity to learn about an area's history 30%
Educational Activity (i.e. tour of NASA) 22%
Learn a new sport 8%

1 Survey was fielded by Orbitz to 502 leisure travelers via Google Consumer Surveys from Feb. 17 – 19, 2014.  

"With the ability to book a variety of affordable activities for family vacations on, approximately 30 percent of our travelers have added activities to their spring trips and are able to take advantage of a care-free vacation knowing that their itineraries are set before they even leave home," said Barb Peterson, Activities Expert for  "Some activities could be the primary reason for visiting a particular location, and those that have space or time constraints often sell out quickly.  You can ensure your family has plenty of memorable experiences by booking early and taking advantage of online deals."

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