Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) , Equity Office Properties (EOP) and Philips Color Kinetics announced that a bright orange glow will greet South Station commuters March 3-9 as Boston shows its support of National Multiple Sclerosis Week. Clear Channel Outdoor, the new advertising media provider in South Station, signed on to support the MS Week awareness campaign through the orange illumination of the station’s exterior as well as strategically placed campaign messages on digital billboards across the Greater Boston community. Additionally, Clear Channel’s digital billboards in South Station will maintain a hold on orange once per hour in symbolic reference to the one person diagnosed every hour with MS.
Clear Channel digital displays at South Station will hold on orange once per hour during MS Week in symbolic reference to those diagnosed with MS every hour. (Photo: Business Wire)
In conjunction with the Greater New England MS Society, The Prudential Center and the Zakim Bridge will also be illuminated orange by Phillips to raise awareness of, and support for, MS research and services that help people living with the immune-mediate disease.
“Someone is diagnosed with MS every hour of the day. Researchers and care providers face considerable challenges as they learn more about MS and strive to help people living with the disease achieve a better quality of life,” said Stephen Ross, president, Clear Channel Outdoor-Boston. “We are proud to promote awareness to help generate support for research and care services.”
"“The National MS Society is dedicated to creating a world free of MS, but we cannot do it without help. Orange is the national color for Multiple Sclerosis Awareness, and the illumination of South Station, the Prudential Center, Zakim Bridge and Clear Channel’s digital billboards will have an enormous impact helping bring attention to the issue,” said Michael Marks, project manager, O’Mahony & Sons Electrical, Inc., and member of the steering committee for marketing and fundraising for the New England MS Society. “Clear Channel Outdoor’s generous donation of advertising space on its inventory in the station and digital billboards across Boston will help extend our message more deeply across the community.”“On behalf of our team at Equity Office and South Station, we are proud to support awareness of the MS Society and hope that someday, we will find a cure,” said Mark Smith, market managing director, Equity Office.