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Amex EveryDay Credit Card (Graphic: Business Wire)

Today American Express introduced the Amex EveryDay Credit Card, a new no annual fee credit card that puts a twist on the traditional rewards program. The Card will be available by April 2, 2014.

This new kind of credit card from American Express rewards Card Members for how often they use the Card, and not just how much they spend. Use the Card 20 or more times on purchases in a billing period and earn 20% extra Membership Rewards points on all those purchases less returns and credits. *Terms and limitations apply 1

The Amex EveryDay Credit Card was designed with the multi-tasker in mind, like busy moms juggling family, work and their personal lives. The Card rewards Card Members at the places they already shop, and includes access to the retail protection, security and service expected from American Express. The Card will also come with smart chip technology and a 0% introductory rate on purchases and balance transfers for the first 15 months. * 2

To introduce the Amex EveryDay Credit Card, American Express collaborated with award-winning actress, author and writer Tina Fey, an expert multi-tasker balancing the demands of a young family and a demanding career – in a way that demonstrates the challenges, rewards and humor of everyday moments. In addition to one:60 and two :30 television commercials, Tina Fey will also appear in print advertising shot by photographer Annie Leibovitz.

“Our goal is to be a more inclusive and welcoming brand by building new products for different lifestyles and spending needs, backed by the service and quality that has made American Express so successful,” said Josh Silverman, president, Consumer Products & Services, American Express. “The average American uses their credit or debit card twice a day, and shops most within 20 minutes of their home,” added Silverman. “So we designed a card that doesn’t require you to change your daily ritual – but rewards you for where you already shop.”

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