This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Twitter Advertising is Worse Than Spam

NEW YORK (TheStreet) -- Up until a few years ago, email spam infuriated me.

In recent years, the amount I receive, even in accounts I set aside to sign up for newsletters and other free stuff, has decreased considerably. It's easier now to simply delete spam and move on. No emotion. After all, the spammers are playing a numbers game.

It's not personal.

Spammers blast as many emails as they can everyday, knowing full well their batting average will stink. But if they get a couple hits, there's half a chance they'll reach whatever goals they set for themselves.

Must Read: Buffett Speaks: Highlights From His Annual Letter

I don't provide the same benefit of the doubt -- or whatever you want to call it -- to social media behemoths Twitter (TWTR - Get Report) and Facebook (FB - Get Report).

We've heard so many gripes about Facebook advertising I'll largely ignore what's happening over there, other than to say ... it's getting much better. In fact, the app suggestions Facebook makes (I assume these are ads) continue to be more and more relevant. In fact, I've clicked through and spent money as a result of more than a few in recent months.

The key part of that last paragraph -- I assume these are ads.

That's the name of the game on social media, particularly at Facebook and Twitter. Serve ads people either don't recognize as ads (even after you tell them they are) or welcome because they're so relevant ... or, to use the buzzword of the day, contextual.

Twitter continues to fail miserably in this regard. In fact, I can't remember the last time Twitter served me an ad that inspired me to do anything other than #sigh. When I see an ad on my feed, I, at best, move on (like I do with email spam) or, at worst, report the ad as spam and block the sponsor.

Here's an example I pulled just before writing this article. I didn't pull it because it's political. At least half of the ads that come across my Twitter feed qualify for inclusion.

I assume I received this ad because I follow David Strom on Twitter and he follows me. Twitter can't possibly be using any other information when it serves this ad because it couldn't be any more irrelevant to me.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
FB $119.22 1.20%
TWTR $14.26 0.99%
AAPL $92.62 -0.66%
GOOG $709.53 1.20%
TSLA $214.99 1.60%


Chart of I:DJI
DOW 17,734.44 +73.73 0.42%
S&P 500 2,055.44 +4.81 0.23%
NASDAQ 4,726.6620 +9.5680 0.20%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs