GREEN BAY, Wis., Feb. 27, 2014 /PRNewswire/ -- Associated Bank was recently named to The ath Power Small Business Banking Study™ and received the second highest overall evaluation score in the study, and the top score in the category of "Ease of Doing Business With."
The study revealed what small business clients expect from their banking relationship, gaps in the service experience, and how banks measured up in this all-important market segment. Over 800 in-person branch visits by prospective small business owners at banks across the U.S. were surveyed.
This year's study revealed the impact of a bank's mobile banking offering. Sixty-six percent of small business owners said they would be likely to switch banks for one with a superior mobile offering. Conversely, despite its growing prevalence and importance to small business owners, 37% of bankers in the study failed to even mention their bank's mobile offering.
"Associated is committed to continuously improving our products and services for our small business customers as their needs and expectations rise and this ranking validates we are on the right path," said Doug Kohlbeck, director of business banking, Associated Bank. "Small business customers are increasingly interested in how they can access their bank and Associated will continue to invest in alternative channels to meet their needs."Results also revealed that bankers from the highest rated banks were significantly better at determining needs and building rapport with prospective customers. Of those small business owners who reported that the banker built a rapport with them, 91% said they would become a customer compared to 28% of those who did not. "We have a very disciplined approach to customer service that enables our colleagues to deliver exceptional service to our customers," said Karen Whalen, senior vice president of retail banking and director of service excellence, Associated Bank. "Through the study we learned that small business owners that evaluated Associated found the in-person experience to be the most favorable based on several key indicators including dynamics such as the account opening process, the rapport built with the banker, and the process to switch to your bank." Along with Associated, other top performers included Bank of the West and Chase.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV