This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Rafaella(R) Taps International Beauty Aylin Mujica As Face For The Brand

MIAMI, Feb. 27, 2014 (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (PEI) (Nasdaq:PERY) announced today that it has signed Cuban-born actress, model, and dancer Aylin Mujica as its Rafaella brand ambassador. Ms. Mujica will appear as the face of the brand on the Rafaella website ( www.rafaellasportswear.com ), social media channels, and in the brand's image and advertising campaigns. Ms. Mujica will also be doing select personal appearances on behalf of Rafaella apparel throughout the year.

"We are thrilled to be working with Aylin," said Oscar Feldenkreis, president & chief operating officer of Perry Ellis International. "Not only is she incredibly talented and has a terrific sense of style, but she also understands that not all women are shaped the same. The growing Hispanic population in the U.S. presents a unique opportunity for the Rafaella brand which has seen growth in Ecom sales in more densely Hispanic populated areas throughout the country. Aylin was immediately drawn to Rafaella's curvy fitting pant, popular among Latina women. She was a natural fit."

Aylin was quoted, "I am honored to work with Rafaella, a brand I have long admired and worn in both my personal and professional life. I first fell in love with the perfect fit of the Rafaella pants, and then was drawn to all the beautiful colors and prints. They're easy to wear and so comfortable."

Most recently, Aylin played the main villain, Fernanda, on the hit Telemundo program, Corazon Valiente and played a lead role in the theatrical production of Obscuro Total, directed by Fernando Colunga. Aylin, has also co-hosted Latin Billboards for six consecutive years and the Mexican Billboards for the past five years. This month Aylin will co-host Telemundo's Top Chef Estrellas, and will appear in Rafaella brand advertising campaigns this spring in a variety of fashion magazines which include Hispanic titles.

Rafaella apparel launched in 1982 with a focus on the modern woman. The brand offers luxury fabrics, great style, and impeccable fit and is especially known for offering 'The Perfect Fitting Pant.' Balancing style and performance, the Rafaella design team strives to offer flawless fit with effortless, sophisticated style options that mix and match for a woman perpetually on the go. The Rafaella collection may be found in fine retailers such as Lord & Taylor, BonTon, Belk, and rafaellasportswear.com. Follow Rafaella on Facebook, Twitter, Instagram, and Pinterest, for the latest news, offers and special promotions.

For more information about Perry Ellis International, Inc. and the company's entire portfolio of brands, please visit www.PERY.com .

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue®, Miller's Outpost®, Tahoe River Outfitters®, Original Khaki Company® and Techworks®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, Champions Tour® and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
CONTACT: Colleen Kelley-Whitcombe
         Vice President of Marketing, Rafaella
         Perry Ellis International, Inc.
         212-403-0303
         colleen.kelleywhitcombe@pery.com

Perry Ellis International, Inc. logo

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs