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Alliance Data Signs Multi-Year Renewal Agreement With Lifestyle And Entertainment Retailer HSN

DALLAS, Feb. 27, 2014 /PRNewswire/ --  Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Retail Services business, which manages more than 130 private label and co-brand credit programs, has signed a multi-year renewal agreement to continue providing both private label and co-brand credit card services for lifestyle and entertainment retailer HSN.  HSN offers an assortment of exclusive products and top brand names and is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote ®, the only service of its kind in the U.S., the HSN Shopping App for mobile handheld devices and HSN on Demand ®.
Alliance Data logo.

"Alliance Data is a trusted partner that possesses the credit marketing and multi-channel expertise to help us achieve our business objectives," said Bill Brand, chief marketing and business development officer, HSN, Inc. "Since we began partnering with Alliance Data Retail Services in 2009, the number of HSN cardholders has nearly tripled to more than 1 million, and we've more than doubled our credit sales. As HSN continues to deliver an exceptional shopping experience for our customers, our partnership with Alliance Data will be a key component in enhancing that experience and driving sales."

Alliance Data will continue to deliver marketing-driven credit card programs that recognize and reward HSN cardholders with meaningful rewards for purchases made with the HSN Credit Card. Alliance Data will support HSN with integrated marketing programs designed to drive brand loyalty and repeat purchases. In addition to flexible payment options, HSN cardholders receive other exclusive benefits, such as cardholder discounts, cardholder-only purchasing plans, private sales and product previews. Alliance Data also will provide advanced analytics services geared toward helping HSN identify, target and acquire high-value customers. 

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