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Halfords Group Standardizes On Informatica To Enhance Customer Satisfaction

Stocks in this article: INFA

REDWOOD CITY, Calif., Feb. 27, 2014 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today announced that Halfords Group has standardized on its best-in-class Informatica Product Information Management (PIM) solution to create a single, authoritative version of   product data for its omnichannel environment. By onboarding trusted supplier data more quickly across all channels and extending its product range, Halfords will be better positioned to grow revenues and increase customer satisfaction.

 "Complete and accurate product information is essential for our customers - either online or in the store," says Chris Hall, Head of Quality Assurance at Halfords Group. "By using Informatica PIM, Halfords plans to eliminate the complexities of data from different sources and publication channels. By creating a single repository for all product data, we can give our customers the data they require to make an informed choice about their purchase and improve their shopping experience."

Reliance on a complex, manual process for loading product information onto the website is cumbersome and potentially delays the introduction of new products and features. The Informatica solution will play a critical role in enabling Halfords realize its digital ambition to extend its range online and support purchases with relevant and compelling information. Halfords can now automate the on-boarding of supplier data to support the expansion of its digital product portfolio. The company recently expanded the 10,000 product SKUs sold in the physical stores to 16,000 items marketed online.

When it came to choosing a PIM solution, Halfords put together very robust selection criteria. The company selected Informatica PIM based on the out-of-the-box functionality, ease of use and low implementation and maintenance costs. In the next phase of development, Halfords is considering the adoption of a supplier portal, so that suppliers can add their product information directly into a portal. Once checked automatically for quality and consistency by Informatica PIM, the information can be published more quickly.

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