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TheStreet Open House

ADTRAN’s Ted Cole Recognized For Channel Program Innovation

ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of next-generation networking solutions, today announced that Ted Cole, vice president of channel sales for the Enterprise Networks Division, has been named a 2014 CRN Channel Chief. The annual award recognizes channel professionals and their ability to defend, promote and execute effective channel partner programs and strategies. Cole has been awarded for his strong dedication, leadership and innovation in further enhancing ADTRAN’s involvement within the channel community.

Under Cole’s leadership in the past year, ADTRAN implemented several enhancements to its channel program based on partner interaction and feedback. These new growth incentives and rewards across all partner levels – Registered, ADvantage and ADvantage Plus – encouraged engagement, discounts and deal registration at each level. Additionally, new performance metrics, expanded sales coverage and support were added for top tier partners.

The introduction of ProCloud Wi-Fi Services, a cloud-hosted wireless service built on ADTRAN’s Bluesocket vWLAN solution, further expanded ADTRAN’s channel initiative. This unique offering includes both ADTRAN managed and private-label reseller managed options, so that partners can select a solution that best fits their business model. The flexibility of ProCloud Wi-Fi provides partners with a reliable, trouble-free, cloud-managed Wi-Fi service that significantly reduces their deployment time and ensures a recurring revenue stream.

“ADTRAN’s channel program continues to grow due to our ability to engage with our partners and ultimately deliver the tools that create joint success,” said Rick Schansman, senior vice president and general manager for ADTRAN’s Enterprise Network Division. “Ted’s nonstop dedication to the channel, our partners and program improvements fosters an environment that enables ADTRAN to deliver a best-in-class program that consistently evolves to meet the needs and desires of our partners.”

In its 11th year, CRN’s Channel Chiefs Award recognizes influential executives within the channel, based on their record of business innovation and dedication to the partner community. Chosen by the CRN editorial team, industry leaders are selected based on yearly accomplishments, growth in the partner community and innovative programs.

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