This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Exposing a Pandora Article That Reads Like a Press Release

NEW YORK (TheStreet) -- Here's my advice for the day: Don't deal with people who work in corporate communications at big companies.

VPs of Communications. VPs of Media Relations. VPs of Public Relations. And if they hold the title of "director" or "manager" of any of these things, even worse.

Nine-point-nine times out of ten you'll find yourself dealing with trained monkeys. If you can't get to a real executive, don't settle for these cats because they'll do nothing but waste your time.

If you've ever cold called from the trading floor, you've probably heard the term -- and please pardon my French here, but I didn't make this up -- Don't pitch the bitch.

Must Read: [video] Jim Cramer Quick Take: Market 'Forgives' Target, Tesla and Lowe's

The following YouTube video is NSFW (Not Suitable For Work) or your kids! ...

Back when I cold called Fortune 1000 firms and recent IPOs in a sales job, I probably heard that a dozen times a day. Speak to the decision makers. Not secretaries. As horribly sexist as Don't pitch the ... sounds, it didn't matter to the team leader if the gatekeeper was female or male. You just didn't talk to that person.

As it turns out that's good advice. Because it's the gatekeeper's job to keep you away from the people who will actually cut through the crap and shoot straight. But that doesn't mean you ignore these gatekeepers. I knew some great salespeople who used them, unwittingly, to their advantage.

By a similar token, as an investor, you must consider the existence of PR people. Because so much of the information that comes from a company -- directly or via third parties -- comes from the office of corporate communications or some offshoot of it. And things are, quite often, not exactly as they seem or as the PR department crafts them. 

I got shackles on my wrists
Soon I'll slip and I'll be gone
Chain me in a box in the river
And rising in the sun
Trust none of what you hear
And less of what you see
This is what will be (This is what will be)
This is what will be

-Bruce Springsteen, "Magic"

Which leads me to a little story of how, sadly, Pandora (P - Get Report) has gone so horribly corporate that I'm to the point where I don't even want to write about the company anymore. However, in this case, I have no choice because I must expose something that transpired this week.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
P $17.20 -1.83%
AAPL $118.44 -2.36%
FB $94.14 0.14%
GOOG $631.21 0.90%
TSLA $259.99 -2.31%

Markets

Chart of I:DJI
DOW 17,598.20 -91.66 -0.52%
S&P 500 2,098.04 -5.80 -0.28%
NASDAQ 5,115.3820 -12.8990 -0.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs