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Sprylogics And Keek Enter Into Strategic Agreement To Collaborate On Cross-platform Technology

Sprylogics' Semantic and Natural Language Processing Capabilities to Help Enhance the Experience of Keek's over 65 million users

TORONTO, Feb. 26, 2014 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses has signed an agreement with Keek, a mobile video app, to collaborate and explore sharing technology and expertise around a broad segment of cross-platform opportunities, including the deployment of Sprylogics' semantic processing engine into Keek's mobile platform. As part of this agreement, Sprylogics will provide semantic content analysis to Keek, including exploring utilizing the indexing and search services in Sprylogics, core infrastructure, and Natural Language Processing capabilities, as well as various machine learning classifiers, semantic and local search technologies available through Sprylogics APIs and distributed content infrastructure.

"I'm very excited about what we can accomplish via this strategic relationship with Keek", says Marvin Igelman", CEO of Sprylogics. "This represents one of the broadest technology and business development partnership we have ever cemented, as it covers access to our SDK platform, API access, consulting expertise, as well as our core semantic analysis infrastructure."

"We look forward to benefiting from Sprylogics' software architecture expertise to develop new capabilities for Keek users, based on Sprylogics' intelligent search, aggregation and classification technologies," says Gerry Feldman, Interim CEO and Director of Keek.

Sprylogics aggregates content that ranges across the most commonly used searched subjects (video, restaurants, movies, coupons, events, businesses, people, weather), enabling users to discover, view, discuss, share movies, restaurants, videos, make reservations, find the lowest gas prices, save with local offers, book events, add to their calendar, all "without leaving the app."

About Keek Inc.

Keek, is a private Ontario company founded in 2010 and since inception has established a global, social video community in more than 100 countries and with over 65 million registered users sharing "keeks."  A "keek" is a 36 second video message that is shared with others using smart phones, tablets and webcams. One of Keek's unique features is its "keekbacks" which enable users to respond to keeks with a keek.  Keek's platform is a free service. The Keek app is available in the App Store, Google Play, BlackBerry World, and now in the Windows Phone Store.

Keek's marketing strategy is designed to sustain and grow its community of users and level of user engagement.  Keek's short term future plan is to implement a monetization model which may include online and in-app advertising, sponsorship and product sales.  Keek has entered into an amalgamation agreement with Primary Petroleum Inc. and its shareholder meeting is scheduled on March 4, 2014 to ratify the amalgamation.   For additional information about Keek, please refer to the Filing Statement at www.sedar.com under the company heading "Primary Petroleum Corporation".

About Sprylogics

Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK.  "Poynt-Enabled" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.

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