In order to provide its marketing partners with additional insights, Affinion Group, the global leader in customer engagement, has come to an agreement with Acxiom® (Nasdaq: ACXM). Affinion will leverage Acxiom’s data enhancement and analytics services to delve deeper into Affinion’s industry leading proprietary database.
“Acxiom’s platform empowers our analytics team to make more informed marketing decisions,” said Benjamin Markel, Sr. Director of Marketing Strategy with Affinion Group. “We will be able to further strengthen the bond between our marketing partners and their customers by providing more highly customized offers.”
At the center of the agreement is the Acxiom Acquisition Database™, which offers robust, scalable and flexible data solutions and is currently deployed by a multitude of major organizations across the U.S., including seven of the 10 largest retail banks. By utilizing Acxiom’s platform, Affinion will be able to more effectively offer consumers focused, value-added offers in a medium in which they are most likely to respond.
“Advanced marketers need tools and capabilities that allow them to effectively leverage all the data that they have on hand,” said Phil Lore, Group Vice President at Acxiom. “Acxiom is excited to enable Affinion to extract even more value for their customers.”Acxiom, a recognized data privacy leader for data protection, will configure its Acquisition Database to meet the security needs of Affinion, which is among a handful of U.S. companies that meet ISO 27001 and PCI Level 1 compliance. About Affinion Group As a global leader with 40 years of experience, Affinion Group enhances the value of its partners’ customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,670 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 3,925 employees and has marketing capabilities in 19 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit www.affinion.com. About Acxiom Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
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