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Green Giant™ Veggie Blend-Ins™ And Jessica Seinfeld Team Up On A Great Way To #VegOut

MINNEAPOLIS, Feb. 26, 2014 /PRNewswire/ -- Moms have been after their kids for years. Doctors, nutritionists, the government and gurus hound us but still, most Americans don't eat enough vegetables. A recent Centers for Disease Control study shows no U.S. state is meeting the objectives for vegetable consumption. 1 Now, Green Giant™ is introducing a simple solution: NEW Green Giant™ Veggie Blend-Ins™ 100% Carrot Puree, 100% Spinach Puree and 100% Butternut Squash Puree.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65725-general-mills-green-giant-veggie-blend-ins-jessica-seinfeld-vegout-purees

Green Giant Veggie Blend-Ins are 100 percent vegetable purees – no additives or preservatives – making it easy and delicious to blend veggies into almost any meal, plus power-packed smoothies and baked goods such as cupcakes and brownies.

Green Giant Veggie Blend-Ins have partnered with the #1 New York Times best-selling author Jessica Seinfeld to launch the 100% vegetable purees. In her book, Deceptively Delicious, Seinfeld writes about making her family's favorite meals better for them by adding homemade vegetable purees.

"As much as I love to puree my own vegetables, let's face it, we are all short on time. Between shopping, cleaning, peeling, steaming and then pureeing, I needed a short cut. That's why I am so thrilled that Green Giant has done the work for us," Seinfeld said. "Veggie Blend-Ins are my new quick fix, go-to when I'm in a time crunch... they're so easy to blend into almost anything and add an extra dose of goodness where it didn't exist before."

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