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Tableau Software Hires Ed Gromann To Start Customer Advocacy Program

SEATTLE, Feb. 26, 2014 /PRNewswire/ -- Tableau Software (DATA), a global leader in rapid-fire, easy-to-use business analytics software, today announced Ed Gromann has joined the company as Customer Advocacy Program Manager. Gromann will focus on chartering Tableau's Customer Advocacy program, an initiative designed to enhance customer success among Tableau's top customers.
Tableau Software logo (PRNewsFoto/Tableau Software)

Gromann has more than 18 years of software management experience, working in varying capacities for some of the world's best known business intelligence companies. Prior to Tableau, he served as the Global Performance Management Solutions Executive at IBM Cognos where he managed the global PM presales teams, influenced product direction and served as Executive Sponsor for many of IBM's largest customers.  Prior to the IBM acquisition of Cognos, he served Applix Inc (TM1) as the Worldwide Vice President Sales Support and Services.  Applix Inc. was the developer of TM1, the world's first real-time, multi-dimensional OLAP solution.  Under Gromann's purview, the company grew the customer base and revenues substantially, culminating in the acquisition by Cognos in 2007.

"Ed has a wealth of experience working with companies to make sure their customers are as successful and productive as possible," said Nigel Stoodley, Vice President of Customer Solutions at Tableau Software.  "He will start the charge to help select customers tackle their most challenging data initiatives and develop unique solutions while using Tableau."

Tableau is developing the Customer Advocacy Program as a means of investing in its top customers, providing support and assistance to enhance the success of Tableau across the customer's organization.  Its primary purpose is to help customers develop business solutions leveraging Tableau. 

"Many of the world's leading companies are using Tableau and the Customer Advocacy Program will ensure that they're getting the most out of their investment," said Gromann. "I'm excited to work with these companies who are embracing and learning to thrive in a data-driven culture."

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