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New National Survey: Majority Of Moms Hold Incorrect Beliefs About Head Lice Management And Treatment

SWIFTWATER, Pa., February 26, 2014 /PRNewswire/ -- Although head lice are a common problem in families with school-aged children, 1,2,3 a new national survey reveals that despite 60% of moms – including 85% of those who have experienced head lice in their household as an adult i – saying they know the facts about head lice, many still appear to be confused when it comes to common myths about head lice. Most moms believe that in order to get rid of an infestation you have to comb out the nits (88% of all moms and 90% of those with experience as an adult i) and more than half (55% of all moms and 54% of those with experience as an adult i) think that all head lice treatments require multiple applications. Yet, the U.S. Centers for Disease Control and Prevention (CDC) advises that the removal of all nits after successful treatment is not necessary 4 and there are numerous treatment options with a range of application directions and safety profiles. 4,5

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Hey Mom! What’s Your Head Lice Experience?

The online survey was conducted by Harris Poll on behalf of Sanofi Pasteur during back-to-school season, among more than 2,000 U.S. moms aged 25 and older. Moms define the ideal head lice treatment as one that works quickly (78%), is safe (76%) and is easy to use (74%), but how do moms make a choice for their families? While 67% of moms are aware of prescription treatments and 80% are aware of over-the-counter (OTC) treatments, around seven in ten (71%) recognize that not all head lice treatments work the same. Only 32% of moms who used an OTC treatment the last time they or a member of their household had head lice say the infestation was eliminated with just one treatment; the remainder (68%) say they used two or more OTC applications to treat the infestation or report the treatment did not resolve the infestation.

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