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Kaplan Test Prep Introduces The First GMAT Course EBook For Kindle Fire Tablets And Kindle Reading Apps Via Whispercast

Stocks in this article: GHC

Kaplan Test Prep has collaborated with Amazon to bring its GMAT course book directly to students enrolled in Kaplan courses using the cross-platform Kindle reading apps and Kindle Fire tablets—making it the first Kindle-compatible Kaplan GMAT course available for aspiring business school students. Kaplan GMAT students will have the ability to study across multiple devices—Kindle Fire and Android tablets, iPads, PCs and Macs—and take advantage of features such as note taking, highlighting, tracking progress, word look up, searching and syncing across Kindle reading apps and Kindle Fire tablets. The digital offering will enable increased study flexibility for Kaplan GMAT students.

“We are excited to be collaborating with Kaplan using Amazon’s Whispercast technology to help deliver the first eBook GMAT course. By using Whispercast, Kaplan is making it easy for students to access their content using the familiar Kindle interface,” said Raghu Murthi, vice president, Kindle Education. “Kaplan is the leader in prepping aspiring business students and now with the Kaplan GMAT course book available on the cross-platform Kindle reading apps and Kindle Fire tablets, these students are better able to take advantage of the technology they already use daily and the unique features Kindle offers—Whispersync, X-Ray, Notes and Popular Highlights.”

“Until recently, the adoption of tablets and eBooks for studying has lagged the adoption of eBooks for leisure reading, because studying involves engagement with the book through highlighting, note-taking and other tactile actions,” said Lee Weiss, executive director of emerging products, Kaplan Test Prep. “But as these functions became more user-friendly in eBook form and device ownership continues to grow, we’re now seeing a demand for test preparation that’s portable, comprehensive and ubiquitous. We’re thrilled to be working with Amazon, a continual innovator and the leader in eBook delivery, to provide students with choices that allow them to prepare for the GMAT virtually anytime, anywhere, using the Kindle reading apps across multiple devices.”

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