This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Owens Corning Roofing And Asphalt Introduces Devonshire™ Slate-Look Shingle Combining Beauty, Strength And Affordability

Stock quotes in this article: OC

LAS VEGAS, Feb. 25, 2014 /PRNewswire/ -- Owens Corning Roofing is demonstrating its "Building Blocks of Success" at the 2014 International Roofing Expo (IRE) in Las Vegas this week. The "blocks" of success for roofing contractors include the company's preferred products, branded system, warranty offerings, program membership and sustainable solutions. Owens Corning Roofing and Asphalt also is strengthening its product portfolio with new product introductions, including Devonshire™ Shingles, a high-performing and stylish slate-look shingle.

The new Devonshire™ Shingles are inspired by the classic look of natural slate. An affordable alternative to other slate-look shingles, Devonshire™ Shingles can help contractors extend their customer reach by offering timeless beauty that enhances any home. As part of the Owens Corning™ Total Protection Roofing System™*, Devonshire™ Shingles aren't just stylish – they deliver the outstanding performance that contractors expect from Owens Corning™ shingles.

"When we created the Devonshire line of shingles, we took inspiration from the elegant slate roofs that adorn old-world homes in the English countryside," said Sue Burkett, marketing leader for Roofing and Asphalt at Owens Corning. "Devonshire™ Shingles offer homeowners the look of natural slate without the high cost or heavy maintenance, a powerful selling point for contractors."

Devonshire™ Shingles will be available in four distinct colors across the Northeast, Midwest and Southeast regions of the United States beginning in April 2014.

Additional Debuts Strengthen Roofing Portfolio Also launching at IRE, Owens Corning Roofing and Asphalt's new DuraRidge™ Hip and Ridge Shingles are the first hip and ridge shingles with the strength of SureNail ® Technology. This patented technology adds a layer of reinforcing fabric to a clearly defined nailing zone, taking the guesswork out of nail placement. Engineered with a multi-layered design that offers unique Triple Layer Protection ® to deliver 130 mph wind warranty™ + performance, DuraRidge™ Hip and Ridge Shingles feature a Limited Lifetime Warranty for as long as a homeowner owns the home when installed with any Owens Corning™ laminate shingle.

With a precut design and prominent nailing area, DuraRidge™ Hip and Ridge Shingles are an easy-to-install solution for contractors and a strong addition to the Owens Corning™ Total Protection Roofing System*™. Available in vibrant colors, DuraRidge™ Hip and Ridge Shingles add an attractive and finished look to any roof with Owens Corning™ TruDefinition ® Duration ® shingles.

In addition, Owens Corning Roofing and Asphalt is featuring its patented WeatherLock ® Mat Self Adhering Underlayment that helps make installation safe for contractors working on the roof. The product's design is engineered with SureStep™ Technology, which features a non-abrasive surface, providing excellent traction to help roofing crews reduce the potential for slippage. As part of the Owens Corning™ Total Protection Roofing System™*, WeatherLock ® Mat Self Adhering Underlayment acts as a secondary water shedding layer under shingles to deliver the weather protection that homeowners expect, while featuring the self-adhering, lightweight and versatile design contractors need for convenient and safe installation. Contractors who visit the Owens Corning booth will be able to feel the difference of SureStep™ Technology and test the slip-resistant surface on the booth ramp.

A Systematic Approach to Roofing Designed to protect and branded to sell, Owens Corning's Total Protection Roofing System is comprised of an integrated system of seven components engineered to withstand the forces of nature outside while helping to control temperature and humidity inside. With the addition of Devonshire™ Shingles, DuraRidge™ Hip and Ridge Shingles and the WeatherLock ® Mat Self Adhering Underlayment, the Owens Corning™ Total Protection Roofing System™ offers contractors the convenience of working with a single manufacturer, additional warranty options and roofing components specifically designed to work together to protect their customers.

"As we expand upon our Total Protection Roofing System™ with new innovations, we're giving our contractors a more varied and comprehensive portfolio of products, and ultimately, making it easier for them to sell," said Burkett.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs