This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Owens Corning Roofing And Asphalt Introduces Devonshire™ Slate-Look Shingle Combining Beauty, Strength And Affordability

LAS VEGAS, Feb. 25, 2014 /PRNewswire/ -- Owens Corning Roofing is demonstrating its "Building Blocks of Success" at the 2014 International Roofing Expo (IRE) in Las Vegas this week. The "blocks" of success for roofing contractors include the company's preferred products, branded system, warranty offerings, program membership and sustainable solutions. Owens Corning Roofing and Asphalt also is strengthening its product portfolio with new product introductions, including Devonshire™ Shingles, a high-performing and stylish slate-look shingle.

The new Devonshire™ Shingles are inspired by the classic look of natural slate. An affordable alternative to other slate-look shingles, Devonshire™ Shingles can help contractors extend their customer reach by offering timeless beauty that enhances any home. As part of the Owens Corning™ Total Protection Roofing System™*, Devonshire™ Shingles aren't just stylish – they deliver the outstanding performance that contractors expect from Owens Corning™ shingles.

"When we created the Devonshire line of shingles, we took inspiration from the elegant slate roofs that adorn old-world homes in the English countryside," said Sue Burkett, marketing leader for Roofing and Asphalt at Owens Corning. "Devonshire™ Shingles offer homeowners the look of natural slate without the high cost or heavy maintenance, a powerful selling point for contractors."

Devonshire™ Shingles will be available in four distinct colors across the Northeast, Midwest and Southeast regions of the United States beginning in April 2014.

Additional Debuts Strengthen Roofing Portfolio Also launching at IRE, Owens Corning Roofing and Asphalt's new DuraRidge™ Hip and Ridge Shingles are the first hip and ridge shingles with the strength of SureNail ® Technology. This patented technology adds a layer of reinforcing fabric to a clearly defined nailing zone, taking the guesswork out of nail placement. Engineered with a multi-layered design that offers unique Triple Layer Protection ® to deliver 130 mph wind warranty™ + performance, DuraRidge™ Hip and Ridge Shingles feature a Limited Lifetime Warranty for as long as a homeowner owns the home when installed with any Owens Corning™ laminate shingle.

With a precut design and prominent nailing area, DuraRidge™ Hip and Ridge Shingles are an easy-to-install solution for contractors and a strong addition to the Owens Corning™ Total Protection Roofing System*™. Available in vibrant colors, DuraRidge™ Hip and Ridge Shingles add an attractive and finished look to any roof with Owens Corning™ TruDefinition ® Duration ® shingles.

In addition, Owens Corning Roofing and Asphalt is featuring its patented WeatherLock ® Mat Self Adhering Underlayment that helps make installation safe for contractors working on the roof. The product's design is engineered with SureStep™ Technology, which features a non-abrasive surface, providing excellent traction to help roofing crews reduce the potential for slippage. As part of the Owens Corning™ Total Protection Roofing System™*, WeatherLock ® Mat Self Adhering Underlayment acts as a secondary water shedding layer under shingles to deliver the weather protection that homeowners expect, while featuring the self-adhering, lightweight and versatile design contractors need for convenient and safe installation. Contractors who visit the Owens Corning booth will be able to feel the difference of SureStep™ Technology and test the slip-resistant surface on the booth ramp.

A Systematic Approach to Roofing Designed to protect and branded to sell, Owens Corning's Total Protection Roofing System is comprised of an integrated system of seven components engineered to withstand the forces of nature outside while helping to control temperature and humidity inside. With the addition of Devonshire™ Shingles, DuraRidge™ Hip and Ridge Shingles and the WeatherLock ® Mat Self Adhering Underlayment, the Owens Corning™ Total Protection Roofing System™ offers contractors the convenience of working with a single manufacturer, additional warranty options and roofing components specifically designed to work together to protect their customers.

"As we expand upon our Total Protection Roofing System™ with new innovations, we're giving our contractors a more varied and comprehensive portfolio of products, and ultimately, making it easier for them to sell," said Burkett.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.57 2.10%
FB $117.42 -0.97%
GOOG $691.68 -0.94%
TSLA $232.55 -3.80%
YHOO $35.88 -1.80%


Chart of I:DJI
DOW 17,662.84 -88.07 -0.50%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs