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The Loft Group Globally Scales Mobile, Digital Business With IBM's SoftLayer Cloud

"IBM's reputation as a tier one IT provider was a focal point when we were going through the selection process," said Gavin Russell, The Loft Group CEO and founder. "By working with a well-regarded company such as IBM, we are able to inspire confidence in our clients that our platform would be hosted in a robust and secure cloud environment. Global giants such as L'Oreal are extremely prudent when it comes to deploying new technology within their organizations, so having IBM's brand power behind us makes it that much easier to get our business pitches across the line with clients."

Launched earlier this month in Australia and New Zealand, The Loft Group's new cloud-based learning platform will soon be available across Asia, Europe and North America in the coming months.

About The Loft Group

The Loft Group is a creative digital agency which specialises in providing business consultancy through software solutions. Established in 2007, the Australian company constructs purpose-built digital infrastructure for clients to create online communities and harness the organisation's communications, education, and human connections into one place, accessible from any channel. The Loft Group lives and breathes a philosophy of customer intimacy and are committed to discovery, originality and entrepreneurship. With a Melbourne-based head office, the business is rapidly moving towards becoming a trusted business consultant, software developer and IT based business with satellite offices throughout Australia.

About IBM Cloud Computing

IBM has helped more than 30,000 clients around the world with 40,000 industry experts. Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide.  Since 2007, IBM has invested more than $7 billion in 16 acquisitions to accelerate its cloud initiatives and build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on driving innovation. In fact, IBM for the 21st consecutive year topped the annual list of US patent leaders. IBM processes more the 5.5M client transactions daily through IBM's public cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/cloud. Follow us on Twitter at @IBMcloud and on our blog at http://www.thoughtsoncloud.com.  Join the conversation #ibmcloud. To learn more about today's news please read Smarter Planet blog.

Erin Lehr                                                             

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