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TheStreet Open House

Hotel IndigoA® Invites Travelers To Go Off The Beaten Path

ATLANTA, Feb. 24, 2014 /PRNewswire/ -- For travelers who have a passion for discovery, getting recommendations from a hotel for things to do off the beaten path can be a challenge. Hotel Indigo®, the brand that connects guests and the neighborhood, is the perfect fit for these explorers, who are typically not interested in the museum mentioned in every guidebook or the hottest exclusive restaurant. Instead, they want a meaningful connection with the neighborhood they're visiting and the people who live there, which no other brand but Hotel Indigo provides.

The Hotel Indigo brand has turned the idea of the traditional concierge role into a full-scale experience throughout each hotel, and it starts with the team members, many of whom are locals themselves. Everyone who works at a Hotel Indigo hotel, from a bartender to a room attendant, can recommend hidden neighborhood gems that won't be found in most guidebooks or recommended by many, if any, concierges at other hotels.

"Our guests want to experience something unique and different when they travel. For them, it's not about doing what's trendy or popular. They want to be with interesting people and make a meaningful connection to the neighborhood," said Mary Winslow, director, Americas Brand Management, Hotel Indigo. "Every person who works in a Hotel Indigo hotel is an expert on their local neighborhood. They learn what intrigues our guests and what they're passionate about, and they make recommendations based on their personal knowledge. At our hotels, it's everyone's role to connect guests to the neighborhood."

The newest way that the Hotel Indigo brand is making this connection is through the Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to Hotel Indigo locations around the world. The Neighborhood Guide, a proprietary offering found only at Hotel Indigo hotels, offers guests an overview of each hotel's unique neighborhood story, a roundup of the local hotel team's favorite attractions and restaurants and the technology to share what they've discovered through a fun photo sharing tool linked to Facebook. With 55 Hotel Indigo properties worldwide, guests can explore and discover the brand's global community through an interactive map, prompting some to plan future travel as they discover new hotels and locales around the world.

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