AMSTERDAM and SAN FRANCISCO, Feb. 24, 2014 /PRNewswire/ -- AVG Technologies N.V. (NYSE: AVG), the online security company for 177 million active users, today unveiled a preview of AVG Zen™, a new application that runs across desktops and devices to provide a simple approach to help people secure their online lives. AVG Zen specifically addresses the challenge consumers face today in retaining control over their privacy, protection, and performance in a world soon to be dominated by "the Internet of Things" (IoT).
AVG Zen connects a consumer's smart devices, helping people keep all their devices running smoothly, and stay connected, private and secure. AVG Zen provides new opportunities for AVG Technologies to support the high-growth emerging IoT market for connected devices by redefining how security products and services are delivered for devices, data and people.
Yuval Ben-Itzhak, Chief Technology Officer, AVG Technologies said, "We live in a multi-connected world and in the near future, we will see more connected devices than people on the planet – some estimates put it at more than 50 billion by 2020. This presents a major challenge for consumers to control the privacy, security, and performance on all their individual devices. For the last 20 years, millions of people have trusted the AVG brand to make their online experience secure, private and safe, and today, our 68 million mobile users do the same. AVG Zen is the next generation of online security in our increasingly connected world, simplifying the upcoming "Internet of Things" world and giving consumers back greater control."
Within the next five years, the average family embracing the IoT is widely expected to have 10 connected devices in their home. Recent figures have suggested the Internet of Things, smart connected devices, will open up a market with an economic value-add of $1.9 trillion by 2020.AVG Zen means AVG is now poised to meet an increased demand for control, privacy, security and performance in the high-growth emerging IoT opportunity.