This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

AVG Technologies Among The First To Debut Short Data Privacy Notice For Mobile Apps

Stocks in this article: AVG

AMSTERDAM and SAN FRANCISCO, Feb. 24, 2014 /PRNewswire/ --  AVG Technologies N.V. (NYSE: AVG), the online security company for 177 million active users, today announced it has begun rolling out a short data privacy notice within its mobile apps to make it transparent to customers what data is collected and how it is shared. AVG is one of the first in the industry to pursue this best practice which arises from the National Telecommunications & Information Administration (NTIA) Privacy Multi-StakeHolder Process, Short Form Notice Code of Conduct to Promote Transparency in Mobile App Practices, announced in July last year.

"AVG is an innovator in security and privacy and has clearly recognized that greater transparency leads to greater trust," said Jules Polonetsky, Director of the Future of Privacy Forum. "We're looking forward to other companies following the lead of AVG in embracing the 'human readable' privacy disclosure approach."

AVG monitored the progress of the NTIA Privacy Multi stakeholder process on Mobile Application Transparency from 2012 through to the resulting Code of Conduct that was finalized in 2013. With the delivery of a prototype of a short data privacy notice that will be rolled out across its mobile apps, AVG is one of the first to publicly announce a response to the new guidelines.

"As a responsible mobile app provider, we are aware that most consumers don't read every privacy policy end to end for every app they download since they can be complicated and time-consuming to understand. We also know from the recent MEF Global Consumer Trust Report, in association with AVG, that 65 per cent of consumers are unhappy sharing personal information with an app. We welcome the NTIA's initiative to provide a regulatory framework to support a new industry-wide approach. Our resulting short data privacy notice is a 'nutrition label' style notice that the company plans to roll out across all our mobile apps this year," said Jim Brock, VP Privacy Products, AVG Technologies. "In the Internet of Things, consumers are often unwittingly sharing more data than they realize. Through the consistent application of our short data privacy notice across all of our apps we will ensure our customers understand if our apps collect data, why and for what purpose it may be shared."

As part of the NTIA effort, consumer and privacy groups including the American Civil Liberties Union, World Privacy Forum, Consumer Action, Future of Privacy Forum and the App Developers Alliance backed a code calling for a short privacy notice that uses standardized and straightforward language. Model notices created by the Future of Privacy Forum were subsequently tested within the AVG app community by the AVG User Experience team to ensure that the style, language and interface met the goals of the project. The AVG Short Data Privacy Notice app will be rolled out first on the AVG AntiVirus range of mobile apps.

For more information on AVG and privacy, read Jim Brock's latest blogs or download AVG PrivacyFix™ to check your privacy exposure on Facebook®, Google® and LinkedIn®.


About AVG Technologies (NYSE: AVG) AVG's mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG's powerful yet easy-to‐use software and online services put users in control of their Internet experience. By choosing AVG's software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 177 million active users as of December 31, 2013 and offers a protection, performance and privacy products and services suite to consumers and small businesses including Internet security, performance optimization, mobile security, online backup, identity protection and family safety software. 

All trademarks are the property of their respective owners.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs