At Mobile World Congress , MasterCard today announced it has entered into an agreement to acquire C-SAM, Inc. (“C-SAM”) a leading provider of mobile wallet and on-device software and services. In acquiring C-SAM, MasterCard will speed the development and deployment of mobile wallets and payment solutions globally, including the rollout of its MasterPass™ digital service. Today’s announcement builds upon a global strategic partnership developed between the two companies in December 2012, as well as a minority investment by MasterCard.
C-SAM has powered many commercial mobile payments services in India, Japan ( DNP), Mexico, Singapore ( Starhub), the United States ( ISIS) and Vietnam. The C-SAM platform also supports customer-specific offers, loyalty incentives, banking, bill-pay options and non-financial secure transactions. Adding C-SAM’s proven expertise in developing mobile platforms will support MasterCard’s work with financial institutions to bring new, innovative and secure solutions to market. C-SAM’s on-device application and back-end infrastructure will aid development efforts to enable consumers to use MasterPass both in-store and online across multiple communications technologies, including NFC, QR/barcodes and remote checkout.
“Consumers today are living digital lifestyles, shopping in new ways using a range of new products and devices. Bringing C-SAM’s mobile expertise into MasterCard will help us launch a wider range of mobile and virtual solutions better and faster – bringing convenience and choice to consumers, while adding value to our expanding partnerships with telcos, governments and merchants,” said Ed McLaughlin, Chief Emerging Payments Officer, MasterCard.
“The acquisition of C-SAM is a significant milestone in our company’s history. While we have enjoyed a strong, longstanding relationship with MasterCard, the team is excited to be formally joining such an innovative and industry-leading organization to deliver end-to-end device-based solutions for service providers around the globe,” said Felix Marx, Chief Executive Officer, C-SAM.