This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

5 Big Global Sports for Your Winter Olympics Hangover

2. Tour de France
Date: July 5-27
Location:England and France

That's right, we said England. Occasionally, the Tour kicks off in other nearby countries before heading back into France. This year, the first stages take a route from Leeds to London via the Yorkshire countryside.

Just picture the backdrop of Downton Abbey with a lot more spandex and cycles zipping through it.

It's only fitting, since the past two tour winners (Bradley Wiggins and Chris Froome) were Brits and joined Australian Cadel Evans and Spaniard Carlos Sastre in cleaning up the mess of the Tour's doped-up '90s and 2000s. It's been eight years since Floyd Landis took the last of eight-straight tainted U.S. Tour titles and four years since Alberto Contador gave the Tour its last doping-diminished champion in 2010.

The Brits helped restore some faith in the Tour when there was none and served as squeaky clean bookends to the stripping of Lance Armstrong's seven sullied Tour titles in October 2012. Fans could once again bask in the sweeping, pastoral images of the European countryside without wondering if the cyclists riding through it had been injecting EPO and testosterone behind the hedgerows the night before.

The Tour's newfound, fragile integrity is also great news for NBC, which has made the Tour one of the cornerstone events on its NBC Sports Network. During its prior incarnation as the Outdoor Life Network, the channel picked up the Tour in 1999 and rode the combination of Armstrong's emotionally charged lie, the Tour's photogenic nature and commentator Bob Roll's animated insight into the U.S. sports subconscious. The Tour took hold here in small, but committed niches and became a favorite midsummer distraction for those either bored by baseball or seeking to supplement it.

The niche audience for the Tour and NBC Sports Network's early incarnations as OLN and Versus allowed the channel to give the event the on-air real estate it needed and, eventually, to build an ecosystem of apps and streaming content to complement it. Today, the Tour is now a sprawling offering of streaming video, photography, interactive maps and constantly updating times and stats.

It's been a tough road for the Tour, but one that's only helped NBC hone its cycling coverage and create one of the best multimedia sporting events on the calendar.

5 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $124.24 0.70%
FB $83.01 0.11%
GOOG $555.17 -0.65%
TSLA $190.40 -2.00%
YHOO $44.47 0.61%

Markets

DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs