This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Banana Republic Debuts "TRUE OUTFITTERS" Campaign For Spring 2014

Stocks in this article: GPS

NEW YORK, Feb. 21, 2014 /PRNewswire/ -- Today, Banana Republic unveils a new look with its Spring 2014 campaign – a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination, and is perfectly outfitted every step of the way. Inspired by the brand's heritage and the pioneering spirit of its San Francisco roots, the campaign celebrates authenticity with style and the California state of mind – core qualities that define Banana Republic, the true outfitters of modern American style. "TRUE OUTFITTERS" will debut globally the first week of March.   

The campaign champions true relationships, true style and true emotions, illustrating life's most precious and authentic moments shared between loved ones. Real-life couples and families were cast in the campaign, including New York City-based partners and interior designers Nate Berkus and Jeremiah Brent, Argentinian model and Tulum hotelier Nicolas Malleville and his family, Nashville natives and longtime sweethearts Cory Bond and Bekah Jenkins, and up and coming European models Sara Blomqvist and Jeremy Young.

Styled by Jessica Diehl and shot by Mikael Jansson, the campaign features product from Banana Republic's California Collection, a spring line that embraces the brand's home state in palette and spirit. The California Collection reflects an effortless blend of laid back comfort and easy chic that includes iconic Banana Republic pieces such as chinos, trenches and utility jackets that have been reinterpreted into relevant and modern American sportswear. Grounded in a group of fresh, Sonoran desert neutrals, the palette ranges from soft white to cantaloupe and cognac accessories, with rich textures and design woven throughout.

"Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe," says Banana Republic global chief marketing officer, Catherine Sadler. "The 'TRUE OUTFITTERS' campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer."

"We've been outfitters since our days on safari, and today we outfit people for their modern lives – for all those things that make up day to day life, and especially those big and small moments that matter most," says Jack Calhoun, Banana Republic global president. "'TRUE OUTFITTERS' represents Banana Republic at our best – helping us stand out in a crowded marketplace – and reflects our roots in our hometown of San Francisco."

Developed with Laird+Partners, Banana Republic's advertising agency, the campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Find out more by visiting BananaRepublic.com/True. "TRUE OUTFITTERS" will also be featured at Hollywood's biggest award show, with an all access red carpet media integration on YouTube.com/BananaRepublic on March 2. YouTube phenomenon and StyleHaul partner, iJustine, will join The Associated Press' host, Michelle Marie, live on the red carpet from the award show in a custom Banana Republic dress, inspired by the California Collection.

About Banana Republic Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life's moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at (888) BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit  bananarepublic.com

SOURCE Banana Republic

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs