Continuing to provide its advertising partners with the best platforms and most engaged audiences, Food Network has improved and redesigned FoodNetwork.com with enhanced video features and optimized mobile performance.
Advertisers will benefit from deeper contextual and visual alignment on the site that will drive action from the brand’s engaged consumers. The refreshed site also boasts ad units and integrations that are larger, more effective, and newly optimized for mobile. Users of the site will enjoy a seamless experience across all screens – desktop, mobile and tablet.
“We are creating more opportunities for advertisers to integrate their messaging into the site beyond traditional ad units, plus the site’s increasing focus on video will drive substantially more premium video views, which are in great demand from advertisers,” said Ann Lundberg, senior vice president of food and cooking digital sales for Scripps Networks Interactive, parent company of Food Network. “The site’s clean visual layout and rich advertising formats make ads look beautiful on any screen and create a deeper connection with our fans.”
The new site design brings video front and center for users, whether they seek entertainment, inspiration or how-to advice. Short-form, instructional video around Food Network’s trusted chefs and recipes helps users be more successful in the kitchen while encouraging them to spend more time on the site. Entertainment-driven visitors can catch up on their favorite Food Network shows and talent while enjoying digital-only series such as “Bobby Flay Fit.”“FoodNetwork.com's redesign offers an enhanced user interface providing consumers the best possible digital experience our brand has to offer,” said Bob Madden, senior vice president of digital food properties for Scripps Networks. “The site has grown into so much more than just a recipe repository and companion to our programming. It has evolved into a vibrant destination in and of itself for food fans of all tastes. The refreshed site will help satisfy our audience’s insatiable demand for the Food Network brand.”