This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Data Reveals Mobile Ad Reach Has Doubled

Today, Citrix released the Citrix Mobile Analytics Report for the first quarter of 2014. The Mobile Analytics Report provides insight into subscriber behavior and related factors that determine quality of experience (QoE) for mobile data services. This quarter’s report is being released in conjunction with a mobile data subscriber survey commissioned by Citrix. Key findings from this quarter’s report and survey include:

Mobile Ads Getting More “Air Time”

Citrix has discovered that mobile advertisements now reach an audience almost double that reached in 2013. Even with such growth, mobile ads generate less than two percent of a subscriber’s daily mobile data volume and only one-in-twenty subscribers are currently served video ads. Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Such growth will be driven, in part, by such dynamics as auto-play for video ads, as introduced by Facebook in December 2013. Interestingly, 59 percent of Citrix consumer survey respondents believe that mobile ads do not count towards their monthly data quota.

Mobile Health Apps are Off and Running

Health apps are one of the fastest growing mobile application categories. According to the consumer survey, 52 percent are using their mobile health apps more now, as compared to when it was first downloaded. Within the health category, the top 10 most popular by subscriber usage are related to fitness and running, weight loss and nutrition, and women’s health. With the rise of wearable devices such as FitBit, Nike+, and Pebble, Citrix predicts an increasing impact of health apps on overall network data traffic as these devices integrate more fitness and mobile health apps into their functionality.

Mobile Subscribers Have a Crush on Games

Three factors contribute to the network load generated by mobile games: popularity, embedded video content and addictiveness – the overall time spent playing the game. In fact, 68 percent of Citrix consumer survey respondents would categorize themselves as being “slightly addicted” to at least one game on their mobile device. With 10 percent of mobile subscribers already playing network-connected games, growth is expected to climb in this popular app category.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs