This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Newsbyte: SAP And DigitalRoute Join Forces To Enrich Customer Experience For Telcos

Stocks in this article: SAP

WALLDORF, Germany, Feb. 20, 2014 /PRNewswire/ --  SAP AG (NYSE: SAP) today announced a significant expansion of its relationship with DigitalRoute, a leading provider of new approaches to Big Data management. The targeted result is an enhanced solution that shall bring together data from both operational and business support systems (OSS and BSS), providing unique insights that are expected to help communications service providers (CSPs) navigate toward monetizing their Big Data in today's stormy market conditions.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Historically, it has been difficult for CSPs to create a bridge between data stored in OSS and BSS systems and, as a result, they have relied on incomplete information when engaging with customers. Connecting these two key data stores makes it possible to give carriers a more complete view of customers' experiences and interactions, and could be the basis of insight that helps to reduce churn, create more successful service offerings and drive deeper customer satisfaction. This is particularly important in today's market, which is characterized by increased margin pressures, new categories of competition and rapidly changing consumer expectations and needs. Faced with these pressures, CSPs are focusing on customer experience and loyalty in order to secure future margins and maintain profitability.

By working together to create this enhanced offering, SAP and DigitalRoute are uniquely positioned to deliver the holistic view and rapid insights that telecoms operators need. The SAP® Convergent Mediation application by DigitalRoute collects and processes data from operational and business solutions, which can be used to power analytics based on the SAP HANA® platform in conjunction with the SAP® InfiniteInsight® solution and the SAP® Customer Usage Analytics analytic application. Merging Big Data derived from both network and business sources in real time, SAP and DigitalRoute plan to offer a solution that directly enables the CSP to address challenges like churn management, real-time IT and OSS-based Policy Control (PCRF), network experience management and more — all in a real-time and predictive way. This is intended to enable a CSP to quickly enrich and maximize a customer's experience.

"Real-time insights based on Big Data drawn from operational and business sources gives telcos a platform and toolbox to drive enhanced customer experience," said Johan Bergh, CEO, DigitalRoute. "This quickly supports minimizing churn and enabling new services to reach market far more accurately matched to the customer's interests than could be accomplished before. This also clearly shows that the partnership between SAP and DigitalRoute delivers real value beyond not only BSS but, now, across all aspects of the communications industry. I believe that the Big Data movement in telco will look to SAP and DigitalRoute to lead the way."

"SAP and DigitalRoute's combined expertise in the OSS and BSS domains is unrivalled," said Howard Stevens, global general manager, Telecommunications Business Unit, SAP. "This partnership will enable us to help our customers engage more meaningfully with their customers, providing 360-degree customer insight that is real-time, actionable and even predictive."

For more information, including news issued from Mobile World Congress 2014, being held February 24-27 in Barcelona, Spain, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts: Kate McNeel, SAP, +1 (484) 624-2256, k.mcneel@sap.com, CST Keith Brody, Digital Route, +44-1280-822885, keith.brody@digitalroute.com, GMT

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs