This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Http://www.lavazza.com/corporate/opencms

Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and beverages with its innovative Keurig® brewing technology, and Luigi Lavazza SpA, the symbol of Italian coffee around the world, announced today that they have reached a multi-year agreement to bring the authenticity of Italy’s favorite coffee, Lavazza®, to K-Cup® packs for the Keurig® hot brewing system.

The companies plan to launch Lavazza® coffees, Gran Aroma, Classico, Gran Selezione, Perfetto in K-Cup® packs for Keurig® brewers in the fall of 2014. The new Lavazza K-Cup® packs will be marketed as premium products and available at Keurig.com and Lavazza.com as well as at participating specialty, grocery, and away-from-home retailers and operators, throughout the United States. Lavazza K-Cup® packs will be available in Canada in 2015. In 2012, GMCR and Lavazza partnered to launch the Keurig®Rivo™ Cappuccino and Latte System, delivering an innovative new brewing platform designed exclusively for the North American espresso-based beverage drinker.

“We are excited to be expanding our partnership with Italy’s premier coffee brand in order to bring consumers the authentic flavors of Italian coffee at the touch of a button,” said Brian P. Kelley, GMCR’s President and CEO. “Like the Keurig Rivo espresso packs, Lavazza K-Cup packs will combine the brand’s unwavering commitment to quality and passion for the coffee experience with the convenience and consistency they have come to expect from Keurig brewed beverages.”

Lavazza®, a family-owned company since 1895, is the symbol of Italian coffee around the world, a global icon representing the authentic Italian experience, bringing well over a century of history in roasting and blending and a passionate dedication to absolute quality to their coffee and espresso blends.

“We are thrilled to build upon our successful partnership on the Keurig Rivo System with GMCR to leverage their single cup brewing technology and bring our premium coffee blends into the homes of coffee connoisseurs everywhere,” said Antonio Baravalle, Lavazza’s CEO.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,041.54 -190.48 -1.04%
S&P 500 2,104.20 -21.86 -1.03%
NASDAQ 5,032.7510 -56.6110 -1.11%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs