Life Time Athletic Events, the premiere endurance events division of Life Time –The Healthy Way of Life Company (NYSE: LTM), announced ASPIRE beverages as the official sports drink of more than 30 events during the 2014 season. ASPIRE beverages will be offered post-event at Commitment Day, Esprit de She, Torchlight 5K, Turkey Day 5K and Life Time Kids Tri events nationwide providing event participants with real ingredients to refuel and hydrate post race.
Consistent with its “If it’s here, it’s healthy” mission, Life Time has made a commitment to its millions of members and athletic event participants promising clean and wholesome ingredients free of trans fats, bleached flour and artificial flavors, colors, preservatives and sweeteners. Unlike all other sports drinks, which contain an abundance of sugar with artificial colors and other undesirable ingredients, ASPIRE beverages are a healthy, natural sports drink containing only 8g of sugar and 35 calories per bottle without any preservatives. Each of the three flavors — FIRE (cherry-berry), ICE (lemon-lime) and STORM (grape) — are sweetened with a combination of monk fruit, pure cane sugar, Stevia and other natural sweeteners.
"We are very proud to be associated with Life Time," said John Montague, Co-Founder and Chief Aspiration Officer at ASPIRE Beverage Company. "Life Time’s superior clubs, events and employees help educate, encourage and enable people to achieve their personal health, fitness and athletic aspirations. Our companies are fully aligned in our mission to improve health and performance with a relentless commitment to being the very best at what we do in our respective industries."
"Life Time is committed to improving the health and performance of our members and athletic event participants both in how they nourish and move their bodies,” said Al Iverson, president, Life Time Athletic Events and Media. “For years, sports drinks have been marketing themselves as a healthy alternative to soda and other sugar-sweetened beverages but ASPIRE has done the research and developed a sports drink that we are confident will provide our Life Time athletes with clean and wholesome ingredients while helping them realize a healthy way of life.”