CORAL SPRINGS, Florida
February 19, 2014
Advancing tech & software companies to closely monitor today: Accelerize New Media, Inc. (OTCBB: ACLZ), Demandware, Inc. (NYSE: DWRE), Criteo SA, (NASDAQ: CRTO), Rocket Fuel Inc., (NASDAQ: FUEL) and Tremor Video, Inc. (NYSE: TRMR)
Vista Partners, a Registered Investment Advisor, announced that it has updated coverage on Accelerize New Media, Inc. (OTCBB: ACLZ) and maintains its twelve-month price target of
, Principal Analyst at Vista Partners, stated, "ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service ("SaaS") marketing platform which offers campaign management solutions to businesses involved in online performance-based marketing." Mr. Silver continues, "ACLZ's CAKE platform is considered advertising technology or 'adtech.'" Companies with somewhat similar offerings are being utilized by larger firms, like Facebook (NASDAQ: FB) which signed deals with Datalogix, Acxiom and BlueKai in Q1 of 2013. Another adtech firm, RadiumOne Inc., which entered into a partnership with Facebook in Q4 of 2012, has reportedly filed for an IPO in the near future. Adtech firms continue to prosper as advertising becomes more complex.
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Accelerize New Media, Inc. (OTCBB: ACLZ) owns and operates Cake Marketing, a highly scalable SaaS (Software-as-a-Service) platform providing a comprehensive and complete online tracking solution for advertisers -- from acquisition through conversion. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. From traffic providers to advertisers, tracking to data distribution, Cake Marketing offers the most robust platform to manage a business and analyze the performance of marketing relationships. Seamless integration with other services through a developed API eliminates bottlenecks while increasing ROI for advertisers.