CORAL SPRINGS, Florida, February 19, 2014 /PRNewswire/ --
Advancing tech & software companies to closely monitor today: Accelerize New Media, Inc. (OTCBB: ACLZ), Demandware, Inc. (NYSE: DWRE), Criteo SA, (NASDAQ: CRTO), Rocket Fuel Inc., (NASDAQ: FUEL) and Tremor Video, Inc. (NYSE: TRMR)
Vista Partners, a Registered Investment Advisor, announced that it has updated coverage on Accelerize New Media, Inc. (OTCBB: ACLZ) and maintains its twelve-month price target of $2.50. Ross Silver, Principal Analyst at Vista Partners, stated, "ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service ("SaaS") marketing platform which offers campaign management solutions to businesses involved in online performance-based marketing." Mr. Silver continues, "ACLZ's CAKE platform is considered advertising technology or 'adtech.'" Companies with somewhat similar offerings are being utilized by larger firms, like Facebook (NASDAQ: FB) which signed deals with Datalogix, Acxiom and BlueKai in Q1 of 2013. Another adtech firm, RadiumOne Inc., which entered into a partnership with Facebook in Q4 of 2012, has reportedly filed for an IPO in the near future. Adtech firms continue to prosper as advertising becomes more complex.