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Maxcom To Expand Market Reach And Business Capabilities With SAP

Previously, Maxcom used multiple fragmented information systems, which did little to contribute to the automation processes required to improve operational efficiency. Maxcom will update its currently deployed version of SAP ERP and will install a range of additional SAP solutions to achieve a broad spectrum of automation and efficiency across a wide variety of business units. These include the SAP® Customer Relationship Management (SAP CRM) application, the SAP® Convergent Mediation application by DigitalRoute, the SAP® Billing and Revenue Innovation Management solution and solutions for talent and corporate communications management from SuccessFactors, an SAP company.

Using SAP® Rapid Deployment solutions, Maxcom is accelerating time to value with an ambitious deployment schedule that involves all areas of the business. Its primary focus is on adopting the new technology solutions to increase business intelligence (BI) and provide an immediate advantage over competitors. For example, Maxcom's pricing and invoicing system is planned to empower the company to more rapidly convert ideas into new commercial products ready for market in a short time.

"IT projects that involve business goals are the backbone of any organization," said Ramon Alvarez, CEO, SAP Mexico. "SAP solutions provide the key to achieving and improving the operations of an organization and its position in the marketplace. Maxcom will rely on SAP to revitalize its business and together we can accelerate their innovation."

For more information, including news issued from Mobile World Congress 2014, being held February 24-27 in Barcelona, Spain, visit the SAP Newsroom.

About MaxcomMaxcom Telecomunicaciones, S.A.B. de C.V., headquartered in Mexico City, Mexico, is a facilities-based telecommunications provider using a "smart-build" approach to deliver last-mile connectivity to micro, small, and medium-sized businesses and residential customers in the Mexican territory. Maxcom launched commercial operations in May 1999 and is currently offering local, long distance, data, value-added, paid TV, and IP-based services on a full basis in greater metropolitan Mexico City,Puebla, Tehuacan, San Luis, and Queretaro, and on a selected basis in several cities in Mexico. The information contained in this press release is the exclusive responsibility of Maxcom and has not been reviewed by the Mexican National Banking and Securities Commission (the "CNBV") or any other authority. The registration of the securities described in this press release before the National Registry of Securities ( Registro Nacional de Valores) held by the CNBV, shall it be the case, does not imply a certification of the investment quality of the securities or of Maxcom's solvency. The trading of these securities by an investor will be made under such investor's own responsibility.

About SAPAs a market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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