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WebMD-Powered Wellness Services Launch For More Than 5 Million Blue Cross And Blue Shield Service Benefit Plan Members

NEW YORK, Feb 19, 2014 /PRNewswire/ -- WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information, and the Blue Cross Blue Shield Association's Federal Employee Program (FEP) today announced the successful roll-out of a broad range of health management and healthcare transparency solutions to five million Blue Cross and Blue Shield Service Benefit Plan members.  As of January 1, Service Benefit Plan members have access to a range of wellness services and solutions that will help them make more informed health and benefit decisions, positively change health behaviors, and lead healthier lives.

"With the launch of this program, Service Benefit Plan members can immediately realize the benefits of personalized and engaging solutions that enable them to take charge of their health and wellness," said Judy Smythe, President and Chief Operating Officer, WebMD Health Services. "We are pleased to welcome the Blue Cross Blue Shield Association's Federal Employee Program to the WebMD Health Services community, and look forward to a successful and healthy partnership."

"Empowering our members to make better healthcare decisions is more important than ever in today's healthcare environment," said William Breskin, Vice President of Government Programs at Blue Cross Blue Shield Association. "At the same time, people need to feel confident that the privacy and security of their healthcare information is being protected. We believe our new solution accomplishes both, ensuring confidentiality while providing the tools and resources our members need to improve their health and make the right benefit choices for themselves and their families."

The WebMD Health Services solution for FEP includes its industry-leading Health Risk Assessment (HRA) as the core component to the Health and Wellness Management Program. To help increase participation, the HRA is significantly shorter than FEP's previous solution, taking approximately 10 minutes to complete.

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