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Doritos Dinamita Tortilla Chips Spice Up The Snack Food Aisle With New Fiery Habanero Flavor

PLANO, Texas, Feb. 19, 2014 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division and a brand known for bringing some of the boldest flavors to the snack aisle, today announced the latest edition to its Dinamita rolled tortilla chip line: Doritos Dinamita Fiery Habanero flavored rolled  tortilla chips. Available nationwide beginning this month, new Doritos Dinamita Fiery Habanero chips combine the flavorful spice of habanero peppers with hints of chili and red peppers in a unique rolled tortilla chip for the ultimate in spicy snacking experiences.

Though relatively small in size, measuring on average just one-to-two inches in length, the bell-shaped habanero pepper is mighty in flavor and spice. Arguably one of the hottest chili peppers available today, habaneros are known for having a complex fruity flavor that creates a degree of sweetness alongside their distinct level of heat. Habanero peppers continue to be a popular ingredient for a range of spicy dishes, hot sauces and snacks.

Introduced in spring 2012, Doritos Dinamita rolled tortilla chips are everything fans love about Doritos tortilla chips, only rolled into a unique shape to deliver extra crunch and flavor with a kick. In addition to the new Doritos Dinamita Fiery Habanero flavor, the Doritos Dinamita line also includes Chili Limon and Nacho Picoso flavors.

New Doritos Dinamita Fiery Habanero  flavored rolled tortilla chips are now available at retailers in select markets throughout the U.S. in three sizes: a 1.125 oz. bag for a suggested retail price of $0.50; a 4 oz. bag for a suggested retail price of $1.49; and a 9.25 oz. bag for a suggested retail price of $2.99. Please check for availability in a store near you.

About DoritosDoritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at or on Twitter at or on Facebook at

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit

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SOURCE Frito-Lay North America

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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