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Microsoft Unveils New Marketing, Customer Care And Social Listening Capabilities

Stocks in this article: MSFT

REDMOND, Wash., Feb. 18, 2014 /PRNewswire/ --  Microsoft Corp. (Nasdaq "MSFT") on Tuesday unveiled a comprehensive set of new Microsoft Dynamics CRM capabilities to help organizations match their customers to the right products and services, engage with them in the right way at the right time, and nurture their relationships. The new release is expected in the second quarter of 2014.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

Delivering on its promise of rapid innovation, the release adds new functionality to help marketers be smarter, enabling them to efficiently drive and manage their marketing campaigns; help businesses engage with and care for customers in a personalized manner on virtually any device, anywhere; and enhance capabilities in Microsoft Dynamics CRM 2013 to help businesses sell more effectively. Breaking from typical industry practice, the update also brings social listening capabilities to every sales, service and marketing professional within an organization to empower more employees with deeper insights.

"Businesses want solutions that give them market insights and the ability to deliver amazing customer experiences," said Bob Stutz, corporate vice president, Microsoft Dynamics CRM. "The new Microsoft Dynamics CRM update democratizes social listening, adds new marketing capabilities for more impact and enables businesses to deliver outstanding customer service. With this new release, we are essentially changing the CRM game."

Smarter marketing                                                                                  

Chief marketing officers (CMOs) want a marketing solution that helps them plan and execute great marketing campaigns, gives them insights into the impact of their marketing activities, and provides them with the ability to optimize marketing mix to deliver the most impact to their business.

Microsoft Dynamics Marketing (formerly MarketingPilot) delivers these capabilities by adding marketing automation functionality to Microsoft Dynamics CRM, delivering insights that will help marketers be smarter and more effectively engage with their customers. The new release builds on its marketing planning core and adds new features that include a visual campaign designer that allows marketers to design powerful marketing campaigns more intuitively and easier than ever. This enables CMOs to reach their customers more effectively across multiple channels. It also gives them new lead management and scoring capabilities, scalable email marketing that can deliver millions of messages per day, and deep marketing analytics so they can measure and improve the return on their marketing investments. These new capabilities will be offered in 35 markets in 10 languages.

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