NEW YORK (TheStreet) -- A few months back, I ranted about a scoop I had ...
However, things have changed.
All TWC/CMCSA needs to do is get every one of its customers' television sets hooked up to the Internet in some way and they can immediately own that turf.
Box out Roku. Box out Apple. Box everybody out.
Because there's no reason cable can't offer what these companies offer. For example, all Apple TV would have going for it is a lock on existing iTunes content libraries.
The role of the delivery middleman comes to an end (or becomes less viable/lucrative) if TWC/Comcast plays its cards right. If this isn't their plan -- or they don't have something in mind that at least resembles this -- they're nuts. I can't imagine TWC/Comcast would decide to get together to watch their control over the market fade away due to inaction. Because their market share will erode if they stand pat. Consumers are skeptical of this deal to begin with. If they feel like they're getting screwed as a result or not receiving the benefits of a brave new digital world, they'll go elsewhere.
TWC/Comcast is in the position to sweeten the value proposition for the cable customer now. I would be stunned if they drop the ball here. They'll open their platform up to anybody that wants to be part of it. And, in the process, they'll pay less to partner with the entities that provide that content. If anybody should be referring to big name networks as their "bitch" right now, it's TWC/Comcast. Approval of this deal absolutely ends the way business gets done between cable companies and the networks. While cable subscribers might not see their prices come down, they will receive -- or at least be told they're receiving -- the ability to customize their packages and extract what looks like meaningful value from a sea of an increased number of choices. Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.
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