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Hasbro Unveils Its Portfolio Of Entertainment Brands And Innovative Must-Have Play Experiences At The 2014 American International Toy Fair

Hasbro, Inc. (NASDAQ:HAS), a premier global branded play company, will debut new introductions from many of the world’s favorite entertainment and playtime brands at the 111 th American International Toy Fair in New York.

“Hasbro continues to deliver meaningful and lasting connections between our unparalleled portfolio of multi-platform brands and our consumers around the world,” said John Frascotti, chief marketing officer, Hasbro. “In 2014 Hasbro will offer a wide variety of new ways for families to experience our brands and make them their own, offering innovation and customization across a number of properties, including MY LITTLE PONY, TRANSFORMERS, LITTLEST PET SHOP, PLAY-DOH and MONOPOLY.”

For fans of the MY LITTLE PONY brand, the power of the rainbow will be brought to life with an array of colorful ponies and playsets. Children and fans of all ages will enjoy discovering the whimsical world of six pony friends, watching their adventures unfold in the “ My Little Pony: Friendship is Magic animated series created by Hasbro Studios and seen in 180 countries around the world. Fans can immerse themselves in imaginative stories of their own with toys inspired by the series, including new “rainbowfied” ponies and a playset based on the introduction of TWILIGHT SPARKLE’S royal kingdom. This fall, the beloved brand will ‘pop’ into a new category of play that, for the first time ever, lets fans create and customize their own ponies with MY LITTLE PONY POP, a new line of easy-to-assemble figures and a playset for children to build and personalize every aspect of their pony friends – from funky hairstyles and colorful outfits to customized cutie marks and patterned wings. With over 200 top-tiered licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms ranging from publishing, digital gaming and apparel, to plush, housewares and fashion & beauty.

This fall, LITTLEST PET SHOP empowers fans to “Be who they wanna be!” with a new way to play that offers the freedom to design their own PET SHOP world. Fans can create their own Downtown City, with customizable style sets and pets inspired by the Littlest Pet Shop animated series created by Hasbro Studios. Fans can collect and stack the style sets vertically or horizontally to create a unique ‘city skyline,’ then customize and style with Deco Bits, unique accessories that plug into the environments for a little added glamour, as well as stickers and other decorative pieces. Fans can also collect more than 100 new pets, straight from the entertainment!

This year the MONOPOLY brand will continue to provide fans of all ages unique ways to play the iconic game, including the fully customizable MY MONOPOLY game. Players can personalize their own MONOPOLY game in minutes using the MY MONOPOLY app or website and printable stickers to customize property spaces, game tokens and Chance and Community Chest cards with pictures of their favorite people, places and things. The brand will also introduce a redesigned MONOPOLY JUNIOR game to a younger generation with fast-paced game play and kid-friendly property spaces, as well as “junior” versions of their favorite classic tokens.

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