This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Taco Bell Goes Mobile

Stocks in this article: CMG SBUX PZZA DPZ

This story has been updated from 10:56 am EST to include Taco Bell confirmation.

NEW YORK (TheStreet) -- Yum! Brands' (YUM) Taco Bell is going mobile.

According to Nation's Restaurant News and confirmed by Taco Bell on Friday, the fast food chain plans to roll out mobile ordering later this year to all 6,000 locations, in a bid to shake-up the quick service restaurant segment.

A quick search through the Apple's (AAPL) App store shows that Taco Bell already has an app available, however customers currently cannot order through it.

According to the Feb. 10 article, the Irvine, Calif.-based chain began testing a mobile ordering app roughly two and a half years ago. More recently it began more specific location testing at five units in Orange County and plan to open it up to select consumers for further testing there.

Fast-food chains are slowly getting on the bandwagon to mobile offerings. Big pizza chains like Papa John's (PZZA), Domino's (DPZ) and Pizza Hut, another Yum! Brands company, have been successful at showing customers a seamless experience and the ease of use at mobile ordering.

Pizza Hut launched its smartphone app in 2009. Today, with digital orders representing about 40% of the brand's sales, mobile represents about half of the digital orders, spokesman Doug Terfehr told TheStreet on Friday.

Customers can also offer Pizza Hut through their Xbox. Pizza Hut announced that deal with Microsoft (MSFT) last year.

KFC customers near select U.K. stores can order through their smartphone, a separate search through the App store shows. A KFC spokesman did not return a request for comment.

Taco Bell's mobile offering joins the likes of other fast-food chains getting into mobile offerings. Chipotle Mexican Grill (CMG) already offers mobile ordering.

McDonald's (MCD), Chick-fil-A and Smashburger are also in the process of rolling out mobile ordering, the article says.

Of course one cannot mention mobile and food without thinking of Starbucks (SBUX). CEO Howard Schultz did say that he wanted to focus his duties on "the convergence and integration of our retail and e-commerce, digital, card and mobile assets around the world," in an announcement last month citing management changes.

Taco Bell is looking to target its primary demographic of young Millenials. "For these kids, it's not whether you have a smartphone; it's which smartphone do you have," Jeff Jenkins, mobile lead for Taco Bell told Nation's Restaurant News. "If you can get 10 million people to download your app, you're putting a portal to Taco Bell in 10 million pockets."

-- Written by Laurie Kulikowski in New York.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs