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TheStreet Open House

Opening A New Chapter For The $4.4 Billion Online Dating And Relationship Therapy Industries, Embre Launches To Improve Relationships

ATLANTA, Feb. 14, 2014 /PRNewswire/ -- Making its debut Valentine's Day, Embre, a dynamic online tool that combines social psychology principles with digital technology, announces the beta launch of its new Facebook application designed to improve relationship communication. The new application is available on Embre's Facebook page and through the Facebook App Center, and allows users to privately track and rate various dimensions of their relationship in order to improve the overall quality and satisfaction level of both partners.

According to a recent study conducted by researchers in the Proceedings of the National Academy of Sciences, one-third of marriages in the U.S. are formed online, leveraging revolutionary technology and communication networking tools. Despite these advances in America's relationship culture, 65 percent of couples cite 'communication problems' as the leading cause of relationship discontent and a contributing factor in over 50 percent of breakups and cases of divorce. As the concept of how people meet and communicate with potential partners has evolved to meet the demands of today's daters, Embre uses social media to provide a  convenient, private and secure environment for couples to communicate their relationship needs -- all at no cost. Utilizing self-reported relationship information, users can chronicle their relationship stories online, supplemented with posts from their existing social media accounts. The Embre platform can be used by one or both partners independently or jointly as a couple to produce results.

"Ultimately, we see Embre as an important addition to the rapidly changing world of online dating and relationships," says Syed Haider, founder of Embre. "Every day, millions of people are turning to sites such as Match.com, PlentyOfFish and eHarmony for help in finding a potential match. Building off of that concept, we view Embre as a tool that helps couples to nurture and deepen their relationships."

Embre's underlying concept, including its relationship scoring and analytics platform, is based on the Dyadic Adjustment Scale, a well-regarded and extensively researched psychometric methodology used to determine relationship satisfaction. To date, the practice of implementing a quantitative scale to allow couples to rate their relationship has gained even greater popularity amongst licensed therapists, as it has been proven to provide unparalleled insight into not only the relationship itself, but also the feelings of each individual partner.

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