Mr. Black continued, "In order to drive business in the post-holiday period, we accelerated our promotional efforts, which allowed us to improve our sales trend as the quarter ended. These efforts, however, more than offset the gross margin gains we had achieved going into Christmas. That said, we are realizing the benefits of the new promotional marketing strategies we have implemented, which resulted in continued improvement in our marketing efficiency again in the fourth quarter. Additionally, the non-promotional portion of our business continues to perform well, with ongoing increases in sales."Mr. Black concluded, "Looking ahead, we are focused on continuing to improve our sales trend and returning to our peak levels of profit performance. We feel confident that the strategies we have in place to drive this growth over the near and longer term will enable us to achieve these goals."
Jos. A. Bank Provides Earnings Update For Q4 Of Fiscal Year 2013
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