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Hasbro, Inc. (NASDAQ: HAS) today announced the new ANGRY BIRDS STELLA: TELEPODS product line in conjunction with the recently announced ANGRY BIRDS STELLA, the newest brand from Rovio Entertainment featuring the popular Stella character and her fierce flock of friends. Introduced last fall with Rovio’s ANGRY BIRDS STAR WARS II® and ANGRY BIRDS GO!, TELEPODS is a gaming platform for the mobile generation that allows fans to play in both the physical and digital space through seamless integration into top-tier apps. Using the TELEPODS platform, kids will be able to “teleport” Stella and her friends into Rovio’s upcoming ANGRY BIRDS STELLA game using their smart devices and unlock exciting features and content.
“We’re thrilled to continue our collaboration with Rovio and offer fans a seamless integrated play experience with the launch of the ANGRY BIRDS STELLA: TELEPODS line,” said John Frascotti, Global Chief Marketing Officer, Hasbro. “The new playsets and figures combined with the TELEPODS platform allow kids to be even more imaginative as they take Stella and her friends on new adventures in both the physical and digital worlds.”
The ANGRY BIRDS STELLA: TELEPODS products were developed in close collaboration with Rovio and are based on extensive research and testing into the way kids like to play in the physical and digital space. In addition to the digital play experience, the line offers an engaging standalone physical play experience and includes uniquely designed play sets based on Stella’s world and more than 20 collectible figures and accessories that let kids launch, build, decorate and dress up Stella and her friends.
“Rovio is excited to continue the successful partnership with Hasbro and bring new, innovative ways to bridge the physical and digital play,” said Naz Cuevas, SVP of Global Consumer Products Licensing, Rovio Entertainment. “Angry Birds Stella is an entertainment brand that will span across multiple digital and physical platforms in the coming years, and open a whole new world for our fans.”