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Coca-Cola® Brings Stellar Line Up To Calle Ocho 2014

Stocks in this article: KO

Coca-Cola marks its 36 th year at “El Festival de la Calle Ocho” (Calle Ocho) with a musical blend of Bachata, Salsa and Latin Jazz. As a token to loyal festival goers the Company will offer exclusive opportunities to meet and greet a variety of famous musicians. Calle Ocho will take place on Sunday, March 9 from 10 a.m. to 7 p.m.

“At Calle Ocho we bring together music fans with their favorite Coca-Cola brands and top artists to experience the “ahhh” moments in life,” said Melanie Jones, Vice President of Sales, South Florida Market Unit, Coca-Cola Refreshments. “These refreshing moments are made possible through our longstanding partnership with Festival organizers, Kiwanis Club of Little Havana, and our mutual commitment to support the Miami community.”

The Company plans to connect consumers to an all-star cast of Latin musicians at The Coca-Cola Music Stage located at 8 th Street and 22 nd Avenue in Miami. Award-nominees Leslie Grace and Frankie Negron will headline this year’s festival. Other performers include DLG, David Correy, Celia Cruz All-Stars, Alfredo de la Fe, El Valiente-T, Jay D’Amante and Gambino & Castro.

“Music is the thread that can unite generations,” said Leslie Grace, singer-songwriter and GRAMMY® award-nominee. “It brings me great joy to join Coca-Cola in an event like Calle Ocho that connects people to share happiness and music while honoring legends and celebrating our diverse culture.”

The Company will pay homage to the past with a performance from Celia Cruz All-Stars. The group will honor the 10 th anniversary of Celia Cruz’s death with a tribute to the great Salsa legend. Following, 29-year-old Brazilian/American singer David Correy will give the crowd a nod to the future. As the voice of Coca-Cola’s song for the 2014 FIFA World Cup™ campaign, Correy will perform his hit song “The World is Ours” at the Coca-Cola Calle Ocho Stage.

Customer Programs

To excite people about the Festival Coca-Cola is partnering with several South Florida retailers to bring Calle Ocho-themed programs to their stores. Exclusive promotions include opportunities to text and win VIP passes to the Coca-Cola Music Stage and a meet and greet with one of the many Calle Ocho performers. Media partners include Univision Radio, which will promote the in-store programs with live radio remotes and on-air advertising on WRTO-98.3 FM and WAMR-107.5 FM.

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