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Buy FTD -- and Flowers -- to Salvage Valentine's Day

Here's a chart of FTD since its spinoff as a separate company late last year. I've included its last quarterly revenue per share figure.


FTD Chart

FTD data by YCharts

Only one analyst appears to cover FTD, and many investors have no clue it exists since the spinoff. Yahoo! Finance quotes the analyst estimate that FTD will report an earnings-per-share loss of 16 cents for the last quarter of 2013. For all of 2013, the estimate puts EPS at 64 cents.

My most important prediction from an investor's point of view is this:

My research suggests that in 2014, FTD Companies may achieve annual EPS of nearly $2, more than triple its 2013 EPS. This would follow an estimated total annual revenue of about $655 million. Before investing, I want to study carefully next week's earnings announcement. I agree with the analyst about a one-year price target for the stock of $45 a share.

This company is one to keep an eye on, as it is a misunderstood stock for a famous brand. It has the potential to knock the lights out in future quarters. For now, FTD's stock is like the weather: relatively unknown and difficult to predict.

Speaking of which, there may be a huge storm on Valentine's Day on the East Coast. Meteorologists have called it "catastrophic," and expect the storm to trigger widespread power outages and dangerous travel conditions. Ice and snow will dump down from Georgia to Maine all through Friday -- which is Valentine's Day. So buying flowers and having them delivered may be best suited for after Cupid's arrows fly. That would work well for FTD, too.

And if you forgot to order flowers for your sweetheart, FTD may just save the day. On their Web site,  you and millions of other can order flowers on the same day and at the last minute.

At the time of publication the author has a position in AMZN.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

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Marc Courtenay is the founder and owner of Advanced Investor Technologies, LLC, as well as the publisher and editor of www.ChecktheMarkets.com.

Courtenay holds a Master's of Science degree in Psychology from California Polytechnic State University, and is a former senior vice-president of Investments for two major brokerage firms. He's been a fiercely independent investment "investigator" and a consulting contributor to the investment publishing world for over 30 years. In addition to his role as an investment publisher and analyst, he serves as a marketing consultant to the investment media industries.

In his role as a financial writer and editor, he specializes in unique investment strategies, growth with income stocks, overlooked investment themes, tax-advantaged themes, risk management, technologies to capture gains and reduce losses, real estate related opportunities,effective wealth preservation techniques, and the use of ETFs for diversification and asset allocation. He also follows and frequently writes about technology, health sciences, energy and resource companies. Because of his training and background in Clinical Counseling and Psychology, he enjoys writing about investor behavior, the herd mentality, how to turn investment mistakes into investment breakthroughs and the stock market's behavioral trends and patterns.
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