This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Top Techniques To Make Your Customers Love Your Business

Stocks in this article: CTAS

In Sleepless in Seattle, Tom Hanks told Meg Ryan, “It was a million tiny little things that, when you added them all up, they meant we were supposed to be together… and I knew it." Similarly, when your customers walk into your business, they are paying attention to the “little things” that define their experience and will ultimately determine if they return. In recognition of Valentine’s Day, Cintas Corporation (NASDAQ: CTAS) announced the top ways to make your customers love your business.

“Too often, we get wrapped up in the day-to-day operations and don’t take the time to step back and see how the customer might perceive our business,” said Jamie Samide, Senior Director of Marketing, Cintas. “Sometimes it’s the little things—spotless floors, professionally dressed employees or a staff trained to handle any incident—that will make our customers love our businesses and want to return.”

From the front door to your storage room, Cintas identifies the following strategies to make customers love your business:

  • Make a positive first impression. The minute a customer walks into your business, make sure someone is there to welcome them. This person should be dressed in a uniform that reflects the company brand. Whether it’s a landscaping service, or automotive shop, the workers’ apparel should allow them to feel comfortable, yet look professional, throughout the day.
  • Give them confidence. When a customer does business with you, they may be entrusting you with sensitive information, such as their credit card data or social security number. Secure that information with a document management program that identifies the proper lifecycle for each document so it can be properly stored and securely shredded when it is no longer needed. Making secure document shredding bins available for customers to destroy their sensitive information can also instill confidence, as it shows that you take data privacy very seriously.
  • Maintain the best possible image. If someone comes into your place of business one day and finds it clean and then dirty the next, it shows inconsistency. Maintain clean facilities to show customers that you pay attention to the details. Eliminating dirt and buildup from floors, regularly checking restroom supplies and removing marks, such as fingerprints, from glass and other hard surfaces throughout your building are just a few points of focus in a clean building program that will make a big difference to your customers.
  • Make them feel safe. Businesses should always be ready to handle any emergency, such as a fire, first-aid incident or sudden cardiac arrest (SCA). Regularly have your protection equipment inspected and tested in case of a fire. For medical emergencies or SCA, equip your business with a regularly stocked first-aid cabinet or automated external defibrillators (AEDs) so you have the proper bandages and supplies available as a first line of response.

In addition to having the proper supplies available in case of an emergency, make sure staff receive training so they know what to do. Blended training solutions combine online, classroom and DVD media to accommodate different types of businesses and learning styles.

  • Show them you care. Follow up with customers after their visit to ask them about their experience. Inquire about their satisfaction with the “little details” of your business, such as its cleanliness, the appearance of your staff, etc. By soliciting their input to identify areas of improvement and making enhancements within your business, you show customers you value their business.

“If it weren’t for customers, we wouldn’t be in business,” added Dave Mesko, Senior Director of Marketing. “Take some time this Valentine’s Day to show some love for the people who make our operations possible.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,448.01 +60.80 0.35%
S&P 500 2,030.10 +0.55 0.03%
NASDAQ 4,692.9460 +11.4490 0.24%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs