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Trading Profiles for Upcoming Earnings Including Kraft Foods and Campbell Soup

NEW YORK (TheStreet) -- Earnings season may be slowing, but Kraft Foods (KRFT - Get Report), Cliffs Natural Resources (CLF) and Bankrate (RATE) plan to report quarterly results after the closing bell Thursday. On Friday morning, Campbell Soup (CPB - Get Report) , J.M. Smucker (SJM) and TRW Automotive (TRW) are scheduled to report.

Here are my buy-and-trade profiles for the three companies reporting Thursday:

Cliffs Natural Resources ($21.99) Analysts expect this producer of iron-ore pellets and metallurgical coal to report earnings of 78 cents a share. The stock had been below its 200-day simple moving average (SMA) at $21.77 since Jan. 21, with a 2014 low of $18.42 set on Feb. 5. The stock moved back above its 200-day SMA on Wednesday with a test of its 50-day SMA at $22.93. The weekly chart will shift to being positive if the stock can close this week above its five-week modified moving average (MMA) at $22.06, with its 200-week SMA at $52.71. The stock has a loss of 39.9% over the last 12 months. My monthly risky level is $24.78.

Kraft Foods ($53.42): Analysts expect the provider of Kraft cheeses, Maxwell House Coffee, Oscar Mayer and Planters Nuts to report earnings of 61 cents a share. The stock has been below its 200-day SMA at $54.11 since Jan. 23, trading down to $50.54 on Feb. 5. The weekly chart will shift to being positive with a weekly close above its five-week MMA at $53.19. The stock has a gain of 13.1% over the last 12 months. My monthly value level is $52.16.

Bankrate ($17.56): Analysts expect the aggregator of financial information to report earnings of 16 cents a share. The stock had been below its 200-day SMA at $17.15 since Jan. 17 but moved above it on Wednesday. The weekly chart shifts to positive with a weekly close above its five-week MMA at $17.04. The stock has a gain of 41.8% over the last 12 months. My quarterly value level is $12.70 with a monthly risky level is $20.53.

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